Greater

A focused identity package for bootstrapped startups, small businesses, and personal brands that need to launch looking sharp. Everything you need, nothing you don't, supported by a streamlined and thorough process.What's Included:Logo Design —A polished logo system built for versatility. Custom logomark, lettermark, and vertical or horizontal lockups.Color Palette — Up to 5 brand colors with exact color codesTypography — Font pairing selections for headlines, body copy, eyebrows, and more.Brand Guidelines — A concise reference document that outlines visual identity from logo, colors, and fontsFinal File Package — Delivered in SVG, PNG, JPG, and PDF formatsTools We Use:Adobe Illustrator — logo creationFigma — brand guidelines documentHow It Works:Discovery Call — 30 minutes to align on your vision, goals, and any references or inspirationClient Questionnaire — You know your business better than anyone; we'll gather the details that inform every design decisionInitial Concepts — First logo directions alongside color and typography suggestions, delivered within a weekRevisions — We refine based on your feedback (up to 2 rounds)Final Delivery — All files plus a concise brand guide, ready to apply consistently from day oneWe work transparently, move collaboratively, and will always be there for you after handoff.

A complete visual identity system built for consistency and longevity. Every asset you need to show up professionally across print, digital, and everything in between.What's Included:Logo System — Primary and secondary lockups, lettermark, logomark (icon), favicon, and a sub-mark for compact use casesColor Palette — Core brand colors plus supporting accent colors, with exact color codes, ADA compliance guidelinesTypography System — Curated font pairings for headlines, subheadlines, and body copyBrand Guidelines — A thorough PDF covering logo usage rules, color specs, and typography standardsBrand Asset Library — Supporting elements like patterns, icons, and any custom graphic componentsFinal File Package — Delivered in AI, PNG, JPG, EPS, and PDF formatsTools We Use:FigJam & Figma — moodboards and concept explorationAdobe Illustrator — logo and asset creationFigma — brand guidelines documentHow It Works:Discovery Call — A focused 30-minute conversation about your vision, industry, and audienceClient Questionnaire — You know your business better than anyone; we'll gather the details that inform every design decisionConcept Exploration — Moodboards, logo concepts, color palettes, and typography directions delivered within 7 daysRefinement & Revisions — We refine based on your feedback until the identity is exactly rightGuidelines & Asset Creation — Full guidelines document and finalized asset library built out from the approved identityFinal Delivery — Complete package handed off and ready to use across every platformWe work transparently, move collaboratively, and will always be there for you after handoff.

Your brand is more than a logo. It's the story people tell about you when you're not in the room. We help you shape that story deliberately, from the ground up.Through collaborative workshops and sharp market research, we uncover what makes your brand genuinely different, then build the strategic and visual foundation to communicate it with confidence — across every touchpoint, every channel, every conversation.What's Included:Brand strategyStrategy — Mission, purpose, vision and valuesPositioning — Competitive Positioning & Market AnalysisKey messaging — Voice & tone guidelines,Visual identityLogo System — Primary and secondary lockups, lettermark, logomark (icon), favicon, and a sub-mark for compact use casesColor Palette — Core brand colors plus supporting accent colors, with exact color codes, ADA compliance guidelinesTypography System — Curated font pairings for headlines, subheadlines, and body copyBrand Guidelines — A thorough PDF covering logo usage rules, color specs, and typography standardsBrand Asset Library — Supporting elements like patterns, icons, and any custom graphic componentsFinal File Package — Delivered in AI, PNG, JPG, EPS, and PDF formatsTools We Use:FigJam — collaborative workshops and strategy mappingFigma / Illustrator — visual identity design and explorationZoom — milestone check-ins and feedback sessions How It Works:Discovery call: We start by discussing your goals, challenges, and vision before a single slide gets made.Client Questionnaire — You know your business better than anyone; we'll gather the details that inform every design decisionMarket & audience research: We study your audience and your brand’s competitive landscape and its gaps to understand how to make you stand out.Brand strategy workshops: We set your brand’s foundations: mission, vision, purpose, and values. Based on all previous work, we define your brand’s unique positioning and how you will sound.Concept presentation: We present you with options for strategic direction and early visual concepts, and refine them through your feedback and preferences.Brand guidelines delivery: Once your brand resonates with you, turn it into a comprehensive system your team can use and understand immediately.Final Delivery — Complete package handed off and ready to use across every platformWe work transparently, move collaboratively, and will always be there for you after handoff.