About this Service
When brand identity and product design evolve separately, the result is a fragmented experience that weakens user trust and makes scaling harder. Without a shared system guiding how the brand appears across product and marketing, teams move slower and inconsistencies grow over time.
Kruse Studio connects brand identity directly to the product experience by building brand systems and design systems that act as a shared foundation for design, marketing, and engineering. This creates a cohesive experience across every touchpoint while supporting faster development and long term growth.
WHAT'S INCLUDED
Starting from scratch. Everything you need to establish your brand and scale it through your product.
Brand Identity
Logo suite
Typography system
Color palette selection
Brand asset library
Verbal identity and messaging
Brand guidelines one-pager
Brand guidelines document (30–40 pages)
Industry standard files
File usage guide one-pager
Design System
Brand-ready component library (37 components)
Tokens, variables, variants, light and dark mode
Branded typography system
Branded color system
Custom iconography
Sizing, elevation, radii
Spacing, grids and layouts
White label theming*
WCAG 2.1 AA accessibility
Usage documentation
Industry standard files
Handoff and walkthrough
Add-ons: White label theming +$1,000 · Additional components $400/each
OUR PROCESS
Week 1 – Discovery
Learn the business, audience, and competitive landscape. Review current brand and product UI. Align on positioning, personality, and goals through a questionnaire and strategy session.
Week 2 – Direction
Translate insights into visual direction. Present two moodboards that explore distinct creative paths for the brand.
Week 3 – Identity Creation
Design the brand identity including the logo suite, typography system, and color palette. Apply the identity across product, web, and marketing contexts.
Week 4 – Brand Refinement & Delivery
Refine the identity through feedback. Deliver brand guidelines, brand assets, and final files so the team can apply the brand consistently.
Week 5 – Design System Discovery
Gather context through a design system questionnaire, product UI review, and competitive audit to understand what works today and where the system should evolve.
Week 6 – System Foundations
Define the system structure and build the core foundations including typography, color, iconography, spacing, elevation, radii, and layout rules.
Week 7 – Component Library
Create the component library with tokens, variables, and component variants so the system supports real product interfaces.
Week 8 – System Refinement & Delivery
Refine the system through feedback. Deliver documentation, organized files, and a walkthrough so the team can adopt, use, and maintain the system.
Kruse Studio is intentionally small, so you work one on one with a senior designer from strategy through delivery. We partner closely with founders and small teams, taking a systems first approach so brand decisions support real product use and long term growth. Led by Kira S., a senior product designer with 5+ years of experience across design systems, product experience, and brand identity. Learn more at www.krusestudio.co
