Kira Schmidt | Founder, Kruse Studio

When a product grows without a structured system behind it, the interface starts to break down. Components drift, styles become inconsistent, and teams spend more time recreating patterns instead of building new features.This service builds a fully branded design system on top of your existing foundation, creating a shared structure for how your product is designed and developed. The result is a consistent interface, faster execution, and a system your team can rely on as the product evolves.WHAT'S INCLUDEDA fully branded, scalable design system built on top of your existing brand foundation.Brand-ready component library (37 components)Tokens, variables, variants, light and dark modeBranded typography systemBranded color systemCustom iconographySizing, elevation, radiiSpacing, grids and layoutsWhite label theming*WCAG 2.1 AA accessibilityUsage documentationIndustry standard filesHandoff and walkthroughAdd-ons: White label theming +$1,000 · Additional components $400/eachOUR PROCESSWeek 1 – Design System DiscoveryGather context through a design system questionnaire, product UI review, and competitive audit to understand what works today and where the system should evolve.Week 2 – System FoundationsDefine the system structure and build the core foundations including typography, color, iconography, spacing, elevation, radii, and layout rules.Week 3 – Component LibraryCreate the component library with tokens, variables, and component variants so the system supports real product interfaces.Week 4 – System Refinement & DeliveryRefine the system through feedback. Deliver documentation, organized files, and a walkthrough so the team can adopt, use, and maintain the system.Kruse Studio is intentionally small, so you work one on one with a senior designer from strategy through delivery. We partner closely with founders and small teams, taking a systems first approach so brand decisions support real product use and long term growth. Led by Kira S., a senior product designer with 5+ years of experience across design systems, product experience, and brand identity. Learn more at www.krusestudio.co

When a brand is created without a system behind it, it quickly becomes inconsistent as it’s applied across new surfaces. Logos, colors, and type start to shift, decisions slow down, and the brand loses cohesion as the company grows.This service builds a complete brand identity system from the ground up, creating a shared foundation for how the brand looks, feels, and communicates. The result is a consistent presence across every touchpoint and a system your team can use to scale with confidence.WHAT'S INCLUDEDStarting from scratch. Everything you need to establish your brand and scale it through your product.Brand IdentityLogo suiteTypography systemColor palette selectionBrand asset libraryVerbal identity and messagingBrand guidelines one-pagerBrand guidelines document (30–40 pages)Industry standard filesFile usage guide one-pagerOUR PROCESSWeek 1 – DiscoveryLearn the business, audience, and competitive landscape. Align on positioning, personality, and goals through a questionnaire and strategy session.Week 2 – DirectionTranslate insights into visual direction. Present two moodboards that explore distinct creative paths for the brand.Week 3 – Identity CreationDesign the brand identity including the logo suite, typography system, and color palette. Apply the identity across product, web, and marketing contexts.Week 4 – Brand Refinement & DeliveryRefine the identity through feedback. Deliver brand guidelines, brand assets, and final files so the team can apply the brand consistently.Kruse Studio is intentionally small, so you work one on one with a senior designer from strategy through delivery. We partner closely with founders and small teams, taking a systems first approach so brand decisions support real product use and long term growth. Led by Kira S., a senior product designer with 5+ years of experience across design systems, product experience, and brand identity. Learn more at www.krusestudio.co

Many companies already have a brand identity, but it was not built to function inside the product. Over time the brand and the interface move in different directions. Marketing evolves one way, the product evolves another. The result is an inconsistent experience that slows teams and weakens user trust.Kruse Studio refines your existing brand and connects it to the product experience through a structured design system. We tighten the identity, align how it appears across touchpoints, and translate it into a system your product team can use every day. The result is a consistent experience across product and marketing with a foundation that supports faster development and long term growthWHAT'S INCLUDEDYou have a brand. We'll tighten it, align it, and build a design system on top of it.Brand IdentityBrand audit & inconsistency reviewTypography & color refinementLogo usage recommendationsVerbal identity alignmentBrand guidelines 1-pagerBrand guidelines document (30-40 page)File usage guide 1-pagerDesign SystemBrand-ready component library (37 components)Tokens, variables, variants, light and dark modeBranded typography systemBranded color systemCustom iconographySizing, elevation, radiiSpacing, grids and layoutsWhite label theming*WCAG 2.1 AA accessibilityUsage documentationIndustry standard filesHandoff and walkthroughAdd-ons: White label theming +$1,000 · Additional components $400/eachOUR PROCESSWeek 1 – Discovery & AuditReview the current brand, product UI, and key touchpoints. Learn the business, audience, and goals. Identify where the brand and product experience drift apart.Week 2 – Brand RefinementRefine the existing identity so it works across product and marketing. Tighten typography, color, and visual language to create a stronger system.Week 3 – Brand Refinement & DeliveryRefine the identity through feedback. Deliver brand guidelines, brand assets, and final files so the team can apply the brand consistently.Week 4 – Design System DiscoveryGather context through a design system questionnaire, product UI review, and competitive audit to understand what works today and where the system should evolve.Week 5 – System FoundationsDefine the system structure and build the core foundations including typography, color, iconography, spacing, elevation, radii, and layout rules.Week 6 – Component LibraryCreate the component library with tokens, variables, and component variants so the system supports real product interfaces.Week 7 – System Refinement & DeliveryRefine the system through feedback. Deliver documentation, organized files, and a walkthrough so the team can adopt, use, and maintain the system.Kruse Studio is intentionally small, so you work one on one with a senior designer from strategy through delivery. We partner closely with founders and small teams, taking a systems first approach so brand decisions support real product use and long term growth. Led by Kira S., a senior product designer with 5+ years of experience across design systems, product experience, and brand identity. Learn more at www.krusestudio.co

When brand identity and product design evolve separately, the result is a fragmented experience that weakens user trust and makes scaling harder. Without a shared system guiding how the brand appears across product and marketing, teams move slower and inconsistencies grow over time.Kruse Studio connects brand identity directly to the product experience by building brand systems and design systems that act as a shared foundation for design, marketing, and engineering. This creates a cohesive experience across every touchpoint while supporting faster development and long term growth.WHAT'S INCLUDEDStarting from scratch. Everything you need to establish your brand and scale it through your product.Brand IdentityLogo suiteTypography systemColor palette selectionBrand asset libraryVerbal identity and messagingBrand guidelines one-pagerBrand guidelines document (30–40 pages)Industry standard filesFile usage guide one-pagerDesign SystemBrand-ready component library (37 components)Tokens, variables, variants, light and dark modeBranded typography systemBranded color systemCustom iconographySizing, elevation, radiiSpacing, grids and layoutsWhite label theming*WCAG 2.1 AA accessibilityUsage documentationIndustry standard filesHandoff and walkthroughAdd-ons: White label theming +$1,000 · Additional components $400/eachOUR PROCESSWeek 1 – DiscoveryLearn the business, audience, and competitive landscape. Review current brand and product UI. Align on positioning, personality, and goals through a questionnaire and strategy session.Week 2 – DirectionTranslate insights into visual direction. Present two moodboards that explore distinct creative paths for the brand.Week 3 – Identity CreationDesign the brand identity including the logo suite, typography system, and color palette. Apply the identity across product, web, and marketing contexts.Week 4 – Brand Refinement & DeliveryRefine the identity through feedback. Deliver brand guidelines, brand assets, and final files so the team can apply the brand consistently.Week 5 – Design System DiscoveryGather context through a design system questionnaire, product UI review, and competitive audit to understand what works today and where the system should evolve.Week 6 – System FoundationsDefine the system structure and build the core foundations including typography, color, iconography, spacing, elevation, radii, and layout rules.Week 7 – Component LibraryCreate the component library with tokens, variables, and component variants so the system supports real product interfaces.Week 8 – System Refinement & DeliveryRefine the system through feedback. Deliver documentation, organized files, and a walkthrough so the team can adopt, use, and maintain the system.Kruse Studio is intentionally small, so you work one on one with a senior designer from strategy through delivery. We partner closely with founders and small teams, taking a systems first approach so brand decisions support real product use and long term growth. Led by Kira S., a senior product designer with 5+ years of experience across design systems, product experience, and brand identity. Learn more at www.krusestudio.co