About this Service
This is a fully bespoke eCommerce website, designed and built from a blank canvas on WooCommerce or Shopify.
It is for established retail and product brands that want a distinctive digital flagship. The store is built around how you actually trade, not forced into whatever a template assumed. That means product and variant structures that match your collection, editorial pages alongside the shop, and a checkout set up around your customers.
We recommend the platform that fits how you trade. WooCommerce gives you full control and ownership of the store. Shopify handles hosting, security and updates for you, so the work goes into what customers see.
Every build is led by Jamie, who founded Dazze Studio after 14 years running eCommerce client side. It is the difference between a store that looks right and one built by someone who has had to hit a sales target on it.
The service includes creative direction. We work with your existing branding, even if that is just a logo, and develop a visual direction from references, styling and imagery that fits where your brand is going.
What's Included:
Creative Direction and Visual Strategy
Bespoke creative direction shaping the overall look and feel
Imagery and styling direction using references and moodboards
Guidance for product photography, campaign imagery and content
UX and UI Design
Bespoke UX and UI design from a blank canvas
Clickable prototypes, so flows are tested before anything is built
Motion and micro interactions where they help the experience
Page Design and Structure
Fully custom page designs including
Home
Category and collection
Product detail
Editorial and content pages
Account, basket and checkout
Platform Development
Custom WooCommerce development, or a custom Shopify theme built on sections your team can manage without a developer
Product and variant structures built around your range
Advanced filtering and custom category and product layouts
A checkout set up around your customers
A structure set up to handle sale peaks and a growing catalogue
Every app and integration tested before launch
Performance and Foundations
SEO foundations built into structure, markup and metadata
Analytics and conversion tracking setup
CMS and Platform
WordPress and WooCommerce, or Shopify
An editing experience your team can use without a developer
Third party integrations and ongoing support are quoted separately. On WooCommerce, hosting is also quoted separately. On Shopify, hosting is included in your Shopify plan.
Bespoke Shopify builds start from $11,999. Bespoke WooCommerce builds start from $17,999, because hosting, security and infrastructure are built and configured by us rather than provided by the platform.
What You Will Get:
A fully bespoke eCommerce website with nothing taken from a template
Creative direction applied consistently across the store
Sitemap and UX flows
High fidelity designs and a scalable design system in Figma
Responsive layouts for desktop, tablet and mobile
A fully developed WooCommerce or Shopify store
Every integration tested before launch
Long term support and optimisation options
How We Work:
Step 1 Discovery: Your brand, audience, goals and visual preferences.
Step 2 Performance and Platform Review: Where you already trade, we review your analytics and data so the new store fixes what the old one got wrong.
Step 3 Sitemap and UX Architecture: Structure, customer journeys and the routes to purchase.
Step 4 Creative Direction and Visual Design: Moodboards, styling references, imagery direction and bespoke UI.
Step 5 Prototyping and Design System: Clickable prototypes and a design system for current and future pages.
Step 6 Development: The store is built on WooCommerce or Shopify with performance and SEO built in.
Step 7 Launch and Review: Final testing, go live and a post launch review.
What We Need From You:
Existing brand assets, even if minimal
Product catalogue and content
Target audience and commercial goals
Any functional or technical requirements
Visual references you are drawn to
Access to your current analytics, if you are already trading
Already Trading?
If your current store is underperforming and you are not sure why, our eCommerce Consultancy is a good place to start. It shows what is holding the store back, so the rebuild is designed to fix it.
Why Choose Dazze Studio:
Bentley & Skinner's total sales grew 112% after we rebuilt their store and built a signet ring configurator.
We delivered a full Shopify rebuild for Atticus Finch Clothing.
Every build led by a former eCommerce Director with 14 years client side experience.
Seven years designing, building and running eCommerce stores.
Official WooCommerce Agency Partner, with Shopify builds delivered to the same standard.
Design, creative direction and development handled end to end.
Jamie's eCommerce career, client side and since founding Dazze, includes:
Stone Island
C.P. Company
oki-ni
LN-CC
The Vampire's Wife
Blue Mountain School
Uniform Wares
Ready when you are!
