Dazze Studio

This is a three month eCommerce consultancy for stores that are already trading, on any platform and at any stage.We work out why your store is not selling as well as it should. We look at the data, the customer journey, the design and the technical work underneath. Then we tell you what to change and in what order.It is led by Jamie, who founded Dazze Studio after 14 years running eCommerce client side. Since then the studio has spent seven years building and running stores. The recommendations come from doing the work, not from theory.Three months is the minimum, because the first month can only report on what already exists. The next two are where measurement and action happen. The fee is $2,000 a month across the three months.Any design or development work is quoted separately once we know what it involves.What's Included:Month One: ReviewWhat the data says: where people arrive, where they leave, which products sell and which sit stillCustomer journey review, from finding a product to choosing a size to reaching checkoutSpeed and technical health, including hosting, plugin load and checkout behaviour on a phoneTraffic review: where it comes from and whether it is the right trafficMonth Two: MeasurementSetup of the tracking events that show why customers are not convertingIf your tracking is already set up properly, we skip this and go straight to what the data showsMonth Three: ActionA prioritised list of changes, ordered by commercial impactImplementation by our team where you want it, each change quoted separatelyMonitoring of what each change does afterwardsDeliverables:Written findings from the reviewTracking that measures what matters for your storePrioritised action listBefore and after measurement on any changes we implementWhat You Will Get:An outside view from someone who has run a store, not just built oneA plain explanation of what your numbers are sayingTracking that tells you why customers leave, not just that they leaveA list of changes in the order they matterThe option to have us make the changes, so the review does not sit in a folderHow We Work:Step 1 Review: We go through your data, customer journey, design and technical setup.Step 2 Measurement: We add the tracking needed to make the next decisions with evidence.Step 3 Action: You decide what is worth doing, we implement it, and we watch what it does.What We Need From You:Access to your analytics and store platformSales and product performance dataThe questions you most want answeredDetails of any SEO, PPC or social agency you already work withNot Ready For Three Months?Start with our eCommerce Consultation Call. One hour on your most pressing question, with a summary and next steps within 48 hours.What Happens Next:Once the three months are done, you can keep the improvements going with our Performance & Growth Support retainer. Where the review shows the store needs more than fixes, our Custom eCommerce Websites service rebuilds it around what the data showed.Why Choose Dazze Studio:This is where the studio started. Uniform Wares brought us in to improve conversion on a store we had not built, and it rose 40%.Alex Eagle asked us to find what was underperforming. Load time improved 456% and revenue grew 34%.Led by a former eCommerce Director with 14 years client side experience.We implement the recommendations ourselves, so nothing gets lost between advice and delivery.We work alongside your existing agencies, or introduce you to specialists in PPC, SEO, social, photography and content from a network built over 20 years.Rated five stars across 40 reviews on Clutch.Official WooCommerce Agency Partner.Jamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

This is a single one hour consultation on eCommerce strategy, performance and technical direction.It suits two kinds of business. Stores already trading that want an expert view on one specific problem. And brands planning their first store that want to get the foundations right before they spend on a build.It is led by Jamie, who founded Dazze Studio after 14 years running eCommerce client side. You get answers from someone who has run a store, not just built one.What's Included:Consultation SessionOne hour video call or in-person meetingScreen sharing for platform or site reviewRecorded session notes provided after the callTopic CoverageWe can cover any of the following areas based on your priorities:Platform selection (Shopify, WooCommerce, custom solutions)Store structure and navigation strategyProduct page optimisation and conversion factorsCheckout flow and payment gateway setupPerformance and site speed concernsMobile experience and responsive considerationsSEO foundations for eCommerceAnalytics and tracking implementationCustomer journey mappingSubscription models and recurring revenueInventory and fulfilment integrationMarketing automation setupDesign system structureDevelopment roadmap planningPost-Call Deliverables:Summary of discussion pointsPrioritised action listResource recommendations where relevantWhat You Will Get:A focused session tailored to your specific situation.Clear answers to your most pressing eCommerce questions.A practical action plan to move forward with confidence.Honest assessment of what is working and what needs attention.How We Work:Step 1: Pre-Call Brief Share your current situation and key questions in advance.Step 2: Consultation We work through your priorities in order of importance.Step 3: Summary Delivery You receive notes and next steps within 48 hours.Need More Than One Hour?If the call shows your store needs a deeper look, our eCommerce Consultancy is the next step. It is a three month engagement covering your data, customer journey, design and technical health, with the changes made by our team if you want them.What We Need From You:Brief overview of your business or projectSpecific questions or areas you want to focus onAccess to your current site or platform (if applicable)Any relevant data or metrics you want reviewedWhy Choose Dazze Studio:Led by a former eCommerce Director with 14 years client side experience.We build and run eCommerce stores in house, so advice comes from current, hands on work.Consultations are structured and outcome focused, not theoretical.Clear communication with no unnecessary jargon.Jamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

This is a custom website design service for eCommerce brands, created from a blank canvas with a defined scope. Development is not included.It suits brands that want a considered design system in place before development starts. It also suits teams with their own developers who need a well documented design handover.Every design decision has to work twice. It needs to look right for your brand and it needs to help the store sell. That comes from Jamie's 14 years running eCommerce client side, so layouts are designed around how customers actually browse, choose and buy.Alongside UX and UI design, this service includes creative direction. We work with your existing branding, even if that is minimal, and build a design direction from references, layout exploration and visual styling that fits where your brand is going.What’s Included:Creative Direction and Visual StrategyBespoke creative direction shaping the overall look and feelImagery and styling direction using references and moodboardsGuidance for product photography, campaign imagery and content approachUX and UI DesignBespoke UX and UI design from a blank canvasCustom visual direction, layout systems and interface designMotion and micro interactions where they help the experiencePage Design and StructureDesigns are built from a defined set of reusable modules rather than unlimited page designs.Up to 25 custom design modules, which can be applied across key page types such as:HomeAboutCategoryProduct detailBlogSearchModules may include layout sections, content blocks, calls to action, product grids, editorial components and forms.Revisions, x2 revisionsDesign System and Handover:High fidelity designs supplied in FigmaReusable components and styles for consistent applicationA structure your developers can build from and extend laterWhat You Will Get:A fully custom design with nothing taken from a templateCreative direction applied consistently across every pageA modular design system you can extend as the store growsDesigns for desktop and mobileA clean, well structured Figma file ready for developmentLayouts designed around how your customers shopHow We Work:Step 1 Discovery: Understand your brand goals, audience and design preferences.Step 2 Performance Review: Where you already trade, review your analytics to see where the current design is costing sales.Step 3 Sitemap and Page Definition: Define the page types and overall structure.Step 4 Creative Direction: Develop the visual direction, references and layout tone.Step 5 Module and Page Design: Design up to 25 reusable modules and apply them across the agreed page types.Step 6 Review and Refinement: Refine layouts, hierarchy and usability.Step 7 Final Delivery: Deliver the final designs and design system in Figma.What We Need From You:Existing brand assets, even if minimalPage requirements and prioritiesContent direction or placeholdersAny design references or inspirationAccess to your analytics, if your store is already tradingWhat Happens Next:If you want us to build it, our WooCommerce and Shopify development is quoted separately once the designs are signed off. If you have your own developers, the Figma file is structured for them to work from directly.Why Choose Dazze Studio:Led by a former eCommerce Director with 14 years client side experience.We design and build eCommerce stores in house, so every design is made to be built and run.Design systems built for real world useClear scope and clean handoverCollaborative and structured processJamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

This is a monthly retainer that keeps your eCommerce store safe, fast and reviewed. It runs on a six month minimum term, because performance work needs time to show results.For WooCommerce stores it covers managed hosting, WordPress and plugin updates, security patching and daily backups. For Shopify stores, Shopify looks after the infrastructure, so support covers your theme, apps and store configuration.A store that stays the same is not standing still. It is falling behind. This service is for brands that want their store looked after and reviewed, not left until something breaks.Work outside the monthly scope, such as new features, design changes or development, is quoted separately and agreed before it starts.What’s Included:WooCommerce Platform UpdatesWordPress and plugin updates managed for youEvery update tested before it goes live, so your live store is never the testing groundSecurity patchingDaily backupsWooCommerce Hosting (optional)Managed hosting on enterprise infrastructureGlobal content delivery network with over 200 locationsIntelligent firewall and built in performance toolingShopify Store SupportTheme changes when you need themApp managementStore configurationPerformance and Growth ReviewsA free Website Snapshot every yearA deeper Performance and UX Review available one off, quarterly or monthlyEach review covers visitor behaviour, page performance, technical health and conversion signalsDirect AccessA dedicated WhatsApp channel or email straight to Jamie, the studio's founderNo helpdesk and no ticket systemWhat You Will Get:A store kept up to date without risking your live siteHosting and security managed by the people who maintain the storeA yearly view of what is working and what is holding you backOne person to contact who knows your storeThe option to go deeper with regular performance reviewsHow We Work:Step 1 Onboarding: We review your store, set up access and agree how you want to be contacted.Step 2 Ongoing Upkeep: We manage updates, security and backups each month.Step 3 Review: We go through your performance data with you once a year, or more often if you choose.Step 4 Next Steps: Anything the review shows needs work is quoted separately, so you decide what is worth doing.What We Need From You:Access to your website and platformAccess to your analyticsYour preferred contact channel, WhatsApp or emailAny known issues or areas you want looked atWhy Choose Dazze Studio:Led by a former eCommerce Director with 14 years client side experience.Every update is tested before it reaches your live store.Direct access to the founder, not a support queue.Official WooCommerce Agency Partner, with Shopify support for stores on that platform.Trusted by brands includingBentley & SkinnerNighthawksHard & WareThe Furniture Rental CompanyReady when you are!

This is a fully bespoke eCommerce website, designed and built from a blank canvas on WooCommerce or Shopify.It is for established retail and product brands that want a distinctive digital flagship. The store is built around how you actually trade, not forced into whatever a template assumed. That means product and variant structures that match your collection, editorial pages alongside the shop, and a checkout set up around your customers.We recommend the platform that fits how you trade. WooCommerce gives you full control and ownership of the store. Shopify handles hosting, security and updates for you, so the work goes into what customers see.Every build is led by Jamie, who founded Dazze Studio after 14 years running eCommerce client side. It is the difference between a store that looks right and one built by someone who has had to hit a sales target on it.The service includes creative direction. We work with your existing branding, even if that is just a logo, and develop a visual direction from references, styling and imagery that fits where your brand is going.What's Included:Creative Direction and Visual StrategyBespoke creative direction shaping the overall look and feelImagery and styling direction using references and moodboardsGuidance for product photography, campaign imagery and contentUX and UI DesignBespoke UX and UI design from a blank canvasClickable prototypes, so flows are tested before anything is builtMotion and micro interactions where they help the experiencePage Design and StructureFully custom page designs includingHomeCategory and collectionProduct detailEditorial and content pagesAccount, basket and checkoutPlatform DevelopmentCustom WooCommerce development, or a custom Shopify theme built on sections your team can manage without a developerProduct and variant structures built around your rangeAdvanced filtering and custom category and product layoutsA checkout set up around your customersA structure set up to handle sale peaks and a growing catalogueEvery app and integration tested before launchPerformance and FoundationsSEO foundations built into structure, markup and metadataAnalytics and conversion tracking setupCMS and PlatformWordPress and WooCommerce, or ShopifyAn editing experience your team can use without a developerThird party integrations and ongoing support are quoted separately. On WooCommerce, hosting is also quoted separately. On Shopify, hosting is included in your Shopify plan.Bespoke Shopify builds start from $11,999. Bespoke WooCommerce builds start from $17,999, because hosting, security and infrastructure are built and configured by us rather than provided by the platform.What You Will Get:A fully bespoke eCommerce website with nothing taken from a templateCreative direction applied consistently across the storeSitemap and UX flowsHigh fidelity designs and a scalable design system in FigmaResponsive layouts for desktop, tablet and mobileA fully developed WooCommerce or Shopify storeEvery integration tested before launchLong term support and optimisation optionsHow We Work:Step 1 Discovery: Your brand, audience, goals and visual preferences.Step 2 Performance and Platform Review: Where you already trade, we review your analytics and data so the new store fixes what the old one got wrong.Step 3 Sitemap and UX Architecture: Structure, customer journeys and the routes to purchase.Step 4 Creative Direction and Visual Design: Moodboards, styling references, imagery direction and bespoke UI.Step 5 Prototyping and Design System: Clickable prototypes and a design system for current and future pages.Step 6 Development: The store is built on WooCommerce or Shopify with performance and SEO built in.Step 7 Launch and Review: Final testing, go live and a post launch review.What We Need From You:Existing brand assets, even if minimalProduct catalogue and contentTarget audience and commercial goalsAny functional or technical requirementsVisual references you are drawn toAccess to your current analytics, if you are already tradingAlready Trading?If your current store is underperforming and you are not sure why, our eCommerce Consultancy is a good place to start. It shows what is holding the store back, so the rebuild is designed to fix it.Why Choose Dazze Studio:Bentley & Skinner's total sales grew 112% after we rebuilt their store and built a signet ring configurator.We delivered a full Shopify rebuild for Atticus Finch Clothing.Every build led by a former eCommerce Director with 14 years client side experience.Seven years designing, building and running eCommerce stores.Official WooCommerce Agency Partner, with Shopify builds delivered to the same standard.Design, creative direction and development handled end to end.Jamie's eCommerce career, client side and since founding Dazze, includes:Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

We design modular email templates and set up automated flows for eCommerce brands on Klaviyo or Mailchimp.You get a reusable email design system, a master template built inside your email platform, and up to three automations running from day one. Your team can then build every future campaign from the same modules without redesigning each one.Email is the revenue driver most independent brands leave untouched. Automated flows keep selling without adding to your workload. The welcome series we built for APOC Store opens at 79%.It suits retail, fashion, jewellery and lifestyle brands that want professional email design their own team can use day to day.What's Included:Email Design System in FigmaSeven modular components in total: five content modules plus header and footerLayout standards for consistent campaignsInteractive proofing link for review and handoverMaster TemplateBuilt inside your Klaviyo or Mailchimp accountDrag and drop modular structure your team can use without a designerAutomationsUp to three automated flows, chosen from:Welcome seriesAbandoned basket or checkoutAbandoned browsePost purchaseSome flows depend on your email platform and plan, so we confirm what is available on the discovery callPlease note: all copy and content, including the copy for every email in each automation, is supplied by you.What You Will Get:A branded email design system you can reuse for every campaignA master template live in your email platformUp to three automations active and sendingA setup your team can run without calling a designerHow We Work:Step 1 Discovery Call (60 minutes): We review your brand, email goals, platform and which flows matter most.Step 2 Design System: We design the modules in Figma and share a proofing link for review.Step 3 Template Build: We build the master template inside your email platform.Step 4 Automation Setup: We set up and test up to three automations.Step 5 Final Delivery: Your design system, live template and active automations are handed over, ready for future campaigns.You get updates throughout the project, so you always know where it stands.What We Need From You:Access to your Klaviyo or Mailchimp accountBrand assets: logo, colours, fonts and imageryCopy and content for each emailAny existing emails or references you likeWhat Happens Next:Once the flows are live, we can run your email marketing for you: campaign strategy, list segmentation, new flows and ongoing campaigns, handled in house by founder Jamie.Why Choose Dazze Studio:The welcome series we built for APOC Store opens at 79%.Email marketing run in house, not passed to a freelancer.Led by a former eCommerce Director with 14 years client side experience.We build and run eCommerce stores, so your emails connect to how the store actually sells.Jamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

This service gives a new or growing brand a professional visual identity: a custom logo, a colour palette and a typography system, with guidelines for using them consistently.It is built for brands that will sell online. An eCommerce identity has to work at small sizes and on every screen. The logo has to read in a mobile header, as a browser icon and at the top of an email, not just on a business card. We design with that in mind from the first concept.We create identities for retail, fashion and lifestyle brands. The aim is a visual language that feels considered, works in real use and gives your website, emails and social channels one consistent look from day one.What's Included:Primary LogoLogo with tagline, if applicableColour and black and white versionsExclusion zone and minimum sizesMisuse guidelinesApplication examples, such as website header, favicon, email header and social profileSecondary logo, if applicablePrimary colour palette with up to five brand coloursTypography system with headline and body fontsThree initial logo conceptsTwo rounds of revisionsFinal files supplied in AI, PNG, JPG and PDF formatsWhat You Will Get:A distinctive logo designed to work on screen at any sizeA colour palette and type system ready to use across your website, emails and social channelsA concise brand guide your team, designers and developers can followAll final files in the formats you needHow We Work:Step 1 Discovery Call (60 minutes): We discuss your brand goals, audience, competitors and visual direction.Step 2 Initial Concepts (within 10 working days): We present three logo concepts with colour and typography direction.Step 3 Feedback and Revisions: You choose a direction and we refine it over two rounds of revisions, focusing on legibility and real use.Step 4 Final Delivery: You receive the final logo files and a concise brand guide.You get updates throughout the project, so you always know where it stands.What We Need From You:Your brand name and any taglineYour audience and the brands you see as competitorsVisual references you are drawn to, and any you dislikeAny existing assets, even if minimalPlease note: if the typography system uses paid fonts, the font licences for web and print are purchased by you.What Happens Next:Once your identity is in place, we can carry it straight into your store. Our Custom Website Design and Custom eCommerce Websites services build on the same guidelines, so the brand and the store are designed as one.Why Choose Dazze Studio:Identities designed by a studio that builds and runs eCommerce stores, so the brand is made to sell online.Led by a former eCommerce Director with 14 years client side experience.Specialists in retail, fashion and lifestyle brands.Jamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!

This service gets your store live quickly on WooCommerce or Shopify, without starting from a blank canvas.On WooCommerce, we build on our proven framework, which already includes the core functionality a store needs to launch and grow. On Shopify, we build on a proven Shopify theme and extend it around your brand. Either way, the design is tailored to you, and the technical foundations are already tested.It suits brands that want a professional store that sells well from launch, without the time and cost of a fully bespoke build.Every build is led by Jamie, who founded Dazze Studio after 14 years running eCommerce client side. The framework handles the foundations, so the time goes into the parts that help you sell: your product pages, your range and your customer journey.Shopify builds start from $5,999. WooCommerce builds start from $7,999.]What's Included:DesignVisual direction and UI design tailored to your brandUp to eight designed pages, including Home, Category, Product Detail, About, Contact and information pagesTerms and Conditions, Privacy and Cookies pagesInteractive components including accordions, image galleries, sliders, forms and calls to actionResponsive layouts for desktop, tablet and mobileBasket, Account and CheckoutOn WooCommerce: basket, account and checkout pages designed for trust and ease of useOn Shopify: Shopify's own secure checkout, styled to match your brandStore SetupShipping, payment and tax configurationSEO foundations built into structure, markup and metadataAnalytics and conversion tracking setupPlatformWordPress and WooCommerce, or ShopifyAn editing experience your team can use without a developerPlease note: on WooCommerce, hosting and ongoing support are quoted separately. On Shopify, your Shopify plan and any paid apps are billed to you by Shopify and the app providers.What You Will Get:A store ready to trade, built on tested foundationsSitemap and page designs supplied in FigmaDesigns tailored to your brand rather than a generic themeA fully developed WooCommerce or Shopify storeA pre launch review before you go liveSupport and long term partnership optionsHow We Work:Step 1 Discovery: Understand your brand, audience and commercial goals.Step 2 Performance Review: Where you already trade, review your analytics to see what the new store needs to fix.Step 3 Sitemap: Define the structure and the relationship between key pages.Step 4 Visual Direction: Create the visual style, moodboards and UI direction.Step 5 Design: Design the pages using reusable components, so new pages are easy to add later.Step 6 Development: Build the store on WooCommerce or Shopify, with SEO built into structure, markup and metadata.Step 7 Go Live: Final checks and launch.What We Need From You:Brand assets, including logo, colours and typographyProduct catalogue or sample productsTarget audience and business goalsAny preferred functionality or design inspirationAccess to your current analytics, if you are already tradingNeed Something More Bespoke?If your range, product options or brand need a store designed from nothing, our Custom eCommerce Websites service is built from a blank canvas.Why Choose Dazze Studio:Rated five stars across 40 reviews on Clutch.Every build led by a former eCommerce Director with 14 years client side experience.Seven years designing, building and running eCommerce stores.Official WooCommerce Agency Partner, with Shopify builds delivered to the same standard.Jamie's eCommerce career, client side and since founding Dazze, includes: Stone IslandC.P. Companyoki-niLN-CCThe Vampire's WifeBlue Mountain SchoolUniform WaresReady when you are!