About this Service
Phase 1 — Strategy & Direction
$750 (50%) – Upfront
Includes:
60-min Zoom discovery session
Brand questionnaire review
Competitor & positioning analysis
Brand keywords & clarity mapping
2–3 visual directions (moodboard)
Typography & color exploration
Timeline: 3–5 days
Phase 2 — Concept & Sketch Development
$450 (30%)
Includes:
Hand-drawn logo sketches exploration
Concept refinement from selected sketch
2–3 strategic logo concepts (digital)
Concept rationale & brand meaning
Black & white + color versions
Realistic mockup presentation
Timeline: 5–7 daysRevisions: 3x refinement
Phase 3 — Finalization & Brand Assets
$300 (20%)
Includes:
Final logo master files (AI, EPS, SVG, PNG, JPG)
Primary, secondary & icon variations
Favicon & social profile version
Clear space & minimum size rules
Basic brand guideline PDF (10–15 pages)
Full commercial usage rights
Timeline: 3–5 days