M Husni Wardani

Phase 1 — Strategy & Direction$750 (50%) – UpfrontIncludes:60-min Zoom discovery sessionBrand questionnaire reviewCompetitor & positioning analysisBrand keywords & clarity mapping2–3 visual directions (moodboard)Typography & color explorationTimeline: 3–5 daysPhase 2 — Concept & Sketch Development$450 (30%)Includes:Hand-drawn logo sketches explorationConcept refinement from selected sketch2–3 strategic logo concepts (digital)Concept rationale & brand meaningBlack & white + color versionsRealistic mockup presentationTimeline: 5–7 daysRevisions: 3x refinementPhase 3 — Finalization & Brand Assets$300 (20%)Includes:Final logo master files (AI, EPS, SVG, PNG, JPG)Primary, secondary & icon variationsFavicon & social profile versionClear space & minimum size rulesBasic brand guideline PDF (10–15 pages)Full commercial usage rightsTimeline: 3–5 days

Milestone 1 — Strategy & WireframePayment: $400 (40%) – UpfrontDeliverables:Discovery session (Zoom / brief discussion)Sitemap structureLow-fidelity wireframe (Homepage + 1 internal page)Style direction referenceUX layout approvalTimeline: 5–7 daysRevision: 2x minor revisionsMilestone 2 — UI Design (Main Pages)Payment: $300 (30%)Deliverables:High-fidelity UI Design:HomepageService / Product PageAboutContactResponsive desktop + mobile layoutDesign system basics (colors, typography, buttons)Timeline: 7–10 daysRevision: 3x minor revisionsMilestone 3 — Finalization & HandoffPayment: $300 (30%)Deliverables:Final polished design in FigmaGrid & spacing system clean-upExported assetsDeveloper-ready file structureSimple UI guidelineTimeline: 3–5 days