About this Service
My Process
Discovery & Strategy
Free Discovery Session: Our initial onboarding discussion is complementary. Afterwards, I'll send you a proposal with a contract and invoice. Payment plans are available.
Goals: 3 short-term and 1 long-term
Values: 7 core principles your company/business will stand by
Mission Statement: Why do we exist? What are we committed to?
Audience Persona: 2 fictional profiles of your ideal clients
Positioning: Setting ourselves apart from the competition
Personality/Brand Archetype: A psychological approach that forms a complete personality that appeals to a certain audience.
Timeline: 1 week
Video Call for discussion and feedback
Deliverables: Strategy Guide PDF
Moodboards
These help us establish a clear visual direction for your Brand Identity
I develop 2-3 moodboards based on the details of our Strategy Guide
Timeline: 1 week
Deliverables: 2-3 Moodboards
Video Call for discussion and feedback
1 Revision: After our discussion, I'll develop a final moodboard based on your feedback
Logo Design & Concept Presentation
The final representation of your visual identity
1 Responsive Logo Design Concept (additional concepts are available for an additional fee)
Color Palette
Typography/Font Selection
Mockups (Fabricated examples of your logo and visual identity in real-life scenarios)
Other Design Elements (depends on your specific needs, i.e. patterns, photography style, etc.)
Timeline: 1-2 weeks
Deliverables: Concept Presentation
Video call for discussion and feedback
1 Revision: After our discussion, I'll make any necessary changes based on your needs and feedback
Other Deliverables
Social Media Templates
Business Card Templates
PNG and SVG files of your logo
Font download(s) and license(s)
Brand Guidelines: A PDF document detailing the "Do's and Don'ts" of your new design assets.
