Zach Lee

My ProcessDiscovery & StrategyFree Discovery Session: Our initial onboarding discussion is complementary. Afterwards, I'll send you a proposal with a contract and invoice. Payment plans are available.Goals: 3 short-term and 1 long-termValues: 7 core principles your company/business will stand byMission Statement: Why do we exist? What are we committed to?Audience Persona: 2 fictional profiles of your ideal clientsPositioning: Setting ourselves apart from the competitionPersonality/Brand Archetype: A psychological approach that forms a complete personality that appeals to a certain audience.Timeline: 1 weekVideo Call for discussion and feedbackDeliverables: Strategy Guide PDFMoodboardsThese help us establish a clear visual direction for your Brand IdentityI develop 2-3 moodboards based on the details of our Strategy GuideTimeline: 1 weekDeliverables: 2-3 MoodboardsVideo Call for discussion and feedback1 Revision: After our discussion, I'll develop a final moodboard based on your feedbackLogo Design & Concept PresentationThe final representation of your visual identity1 Responsive Logo Design Concept (additional concepts are available for an additional fee)Color PaletteTypography/Font SelectionMockups (Fabricated examples of your logo and visual identity in real-life scenarios)Other Design Elements (depends on your specific needs, i.e. patterns, photography style, etc.)Timeline: 1-2 weeksDeliverables: Concept PresentationVideo call for discussion and feedback1 Revision: After our discussion, I'll make any necessary changes based on your needs and feedbackOther DeliverablesSocial Media TemplatesBusiness Card TemplatesPNG and SVG files of your logoFont download(s) and license(s)Brand Guidelines: A PDF document detailing the "Do's and Don'ts" of your new design assets.

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After your complementary Discovery Session, I will design a logo that adapts to any environment while expressing your business's goals and values. I will consider all areas where this mark will be used, making sure to design a logo that can go the distance.I will also provide a full presentation of the concept and why it will work which includes:LogoColor PaletteLogo Breakdown - An explanation of what it means or representsMockups - Images that showcase the mark in real world scenariosUsage Guidelines - A PDF file that provides instructions on how-to and how-not-to use the logoA free Business Card designAny other materials you need (may incur additional fees)Thanks for visiting! I hope we can work together soon!