About this Service
Brand Strategy
Overall brand strategy & positioning development
Stakeholder interviews
Consumer insights mining
Business/category context mapping
Competitor audit
Defining Mission, vision, brand persona & values, brand attributes, and developing brand tone of voice.
Logo design - Design a logo for that is modern and based on contemporary design principles, and the new inputs shared during our discussion and input document.
Developing a comprehensive brand usage guidelines. (typography, colour palette, gradient usage, iconography, graphic patterns, guidelines for logo elements placement, partner logo placements.
Application of the same to all online/offline touch points. Ie. Set of templates once we set the logo and brand usage guidelines includes:
PPT master template, Social Media Poster design template, Brochure template PDF Soft copy 4 pager, Flyer design template PDF Soft copy 2 pager, visiting card, letterhead, Word document template RFP document, Design element of Background design for Teams or Google meet. Website Mock-up one page for look and feel, (actual website design will be additional), Event backdrop, standee, poster templates, Newsletter templates look and feel, Social Media profile look for your own channels.
*Brand Architecture (if there are sub brands), and Messaging frameworks (for creative campaigns and website content and social media campaign), and event based merch and swags are additional scope.
Process:
Thinking & Exploration Phase: Stakeholder interviews, briefing & discussions, exploratory research.
Visual & Creative Phase: Visual exploratory research
Guideline Design Phase: Brand guidelines development
Templates Application Phase: Based on the approved brand guidelines and new design language
Cost estimate: Starts from US$ 13,500 onwards.
Final cost will depend on the scope of work.
Payment terms: 50% advance, and balance on delivery.
