Brand Strategy & Branding Package
From $13,500
|
12 weeks
Brand StrategyOverall brand strategy & positioning development Stakeholder interviewsConsumer insights mining Business/category context mapping Competitor audit Defining Mission, vision, brand persona & values, brand attributes, and developing brand tone of voice.Logo design - Design a logo for that is modern and based on contemporary design principles, and the new inputs shared during our discussion and input document.Developing a comprehensive brand usage guidelines. (typography, colour palette, gradient usage, iconography, graphic patterns, guidelines for logo elements placement, partner logo placements.Application of the same to all online/offline touch points. Ie. Set of templates once we set the logo and brand usage guidelines includes: PPT master template, Social Media Poster design template, Brochure template PDF Soft copy 4 pager, Flyer design template PDF Soft copy 2 pager, visiting card, letterhead, Word document template RFP document, Design element of Background design for Teams or Google meet. Website Mock-up one page for look and feel, (actual website design will be additional), Event backdrop, standee, poster templates, Newsletter templates look and feel, Social Media profile look for your own channels. *Brand Architecture (if there are sub brands), and Messaging frameworks (for creative campaigns and website content and social media campaign), and event based merch and swags are additional scope.Process:Thinking & Exploration Phase: Stakeholder interviews, briefing & discussions, exploratory research.Visual & Creative Phase: Visual exploratory researchGuideline Design Phase: Brand guidelines developmentTemplates Application Phase: Based on the approved brand guidelines and new design language Cost estimate: Starts from US$ 13,500 onwards.Final cost will depend on the scope of work.Payment terms: 50% advance, and balance on delivery.
