Roselab

We help companies increase activation, retention, and revenue through strategic UX improvements.We partner with teams to identify and fix the hidden UX friction that slows down revenue. Most companies focus on acquisition. The real leverage is inside the product: onboarding, activation, upgrades, expansion, and retention.We work directly with founders, product leaders, and growth teams to redesign the parts of the product that impact revenue the most.Led by Salvador, founder of Roselab, and supported by a senior designer, we provide focused, senior-level execution without the overhead of a large agency.25 hours per week dedicated exclusively to growth-impacting UX.What’s includedConversion and activation flow optimizationOnboarding redesign and time-to-value reductionPricing and upgrade experience optimizationIn-app expansion and revenue UX architectureRetention and churn reduction initiativesUX strategy aligned with growth KPIsClose collaboration with product and growth teamsConcepts and revisionsTwo 1-hour strategy and review calls per weekFast feedback loops and continuous iteration within the defined scope100% availability during business hours on Slack for async collaboration