Biography
👋 Senior Product Designer who builds scalable products that move KPIs — not just pixels. My work bridges strategic thinking with a focus on user-centered UX, and cross-functional collaboration.
🚀 Led product design at TheGivingBlock — a SaaS fintech startup acquired by Shift4 (public $1B+ company).
• Owned design across 3 core products end-to-end
• Improved retention
• Built and scaled an atomic design system
• Worked across research, strategy, and high-fidelity UI
💪 My broader background includes building scalable products across SaaS, DeFi, Web3, and AI. I specialize in designing and evolving design systems, complex product flows, and high-impact interfaces.
🧑💻 I work closely with product, engineering, and stakeholders to translate user insights and data into measurable product outcomes. I bring solid front-end awareness (HTML/CSS/JS), helping bridge design and development.
🛠️ Figma AI, Webflow, Adobe, Gemini, Claude AI, GPT, MidJourney, ReCraft, Kling AI, RunDiffusion.
⏰ EST / PST / CET
Belgrade, Serbia
Dribbble Pro
Member since Nov 2012
Skills
Top Specialties
UI / Visual Design 9+ years
Product Design 9+ years
Web Design 9+ years
Work History
Product UI/UX Design Lead at Shift4.com 2022–2025
Sr. Product UI/UX Designer at Gradoo.com 2019–2022
UI/UX Designer at Chryscloud 2017–2019
Art Director at Genico.us 2015–2017
Web Designer, HTML/CSS Developer at Upwork.com 2008–2009
Education
Master's in human-computer interaction, UIKIP 2012
Human-computer interaction, College of Computer Science 2007
Seeking
Freelance or contract opportunities
Full-time opportunities
Rol Waters is a member
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