Biography
👋 I build scalable products that move KPIs, not just pixels. With 17+ years of experience, I've navigated the full spectrum from early-stage SaaS startups to public corporations, increasingly leveraging AI tools to accelerate research, prototyping, and delivery. My work bridges strategic product thinking with high-fidelity UX and seamless cross-functional collaboration.
🚀 I led product design at The Giving Block, a Web3 crypto-donation platform acquired by Shift4 (Nasdaq: FOUR).
💪 I specialize in building products across Fintech, DeFi, Web3, and AI. I'm not just a designer, I'm a product partner. I work closely with engineering and stakeholders to translate user insights into measurable business outcomes. My front-end awareness (HTML/CSS/JS) ensures that what I design is actually buildable.
🛠️ Tools: Figma AI, Rive Animations, Claude, Framer, Principle, Adobe CC, HTML/CSS, Webflow, Gemini, Chat GPT, Cursor, MidJourney, ReCraft.
📍 Serbia (Europe, EMEA).
⏰ Remote: CET / EST / CST / PST
Belgrade, Serbia
Dribbble Pro
Member since Nov 2012
Skills
Top Specialties
UI / Visual Design 9+ years
Product Design 9+ years
Web Design 9+ years
Work History
Lead UI/UX Web Designer at Kitsch 2025–2026
Lead Product Designer at Shift4 2022–2025
Senior UI/UX Designer at Grafbase 2020–2022
Sr. Product UI/UX Designer at Gradoo 2018–2020
Art Director at Genico.us 2015–2018
Web Designer, HTML/CSS Developer at Upwork.com 2008–2015
Education
Master's in human-computer interaction, UIKIP 2012
Human-computer interaction, College of Computer Science 2007
Seeking
Freelance or contract opportunities
Full-time opportunities
Rol Waters is a member
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