Biography
👋 Staff Product Designer who builds scalable products that move KPIs, not just pixels. With 17+ years of experience, I’ve navigated the full spectrum from early-stage SaaS startups to public corporations. My work bridges strategic product thinking with high-fidelity UX and seamless cross-functional collaboration.
🚀 The Big Win: I led product design at TheGivingBlock, a SaaS fintech startup acquired by Shift4 (a public $1B+ company).
💪 Core Expertise: I specialize in building complex products across SaaS, DeFi, Web3, and AI. I’m not just a designer, I’m a product partner. I work closely with engineering and stakeholders to translate user insights into measurable business outcomes.
🛠️ Tools & Stack: Figma (AI-driven workflow), Webflow, Adobe CC, ChatGPT, Claude, Gemini, Midjourney, ReCraft, Kling AI, RunDiffusion.
⏰ Remote Worldwide: EST / CST / PST / CET
Belgrade, Serbia
Dribbble Pro
Member since Nov 2012
Skills
Top Specialties
UI / Visual Design 9+ years
Product Design 9+ years
Web Design 9+ years
Work History
Product UI/UX Design Lead at Shift4.com 2022–2026
Sr. Product UI/UX Designer at Gradoo.com 2019–2022
UI/UX Designer at Chryscloud 2017–2019
Art Director at Genico.us 2015–2017
Web Designer, HTML/CSS Developer at Upwork.com 2008–2009
Education
Master's in human-computer interaction, UIKIP 2012
Human-computer interaction, College of Computer Science 2007
Seeking
Freelance or contract opportunities
Full-time opportunities
Rol Waters is a member
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