Roman Lieli

Website Design (25–30 Pages)I design large-scale, structured websites for businesses and products that require a consistent and scalable user experience across many pages.Each project is fully custom — built to handle complex content, multiple sections, and clear user navigation while maintaining a clean and modern visual style.What’s included• 25–30 custom-designed pages covering core and extended sections• UX-focused structure with clear navigation and hierarchy• Consistent visual system (colors, typography, UI components)• Mobile-first, fully responsive design• Custom icons & illustrations tailored to your brand• Clean, modern UI with strong readability• Scalable design approach for future growthDeliverables• Fully designed website (Figma)• UI kit / component system• Responsive layouts (desktop + mobile)• Clickable prototype• Developer-ready filesProcessResearch → Structure → Wireframes → UI Design → Iterations → Final deliveryBest forSaaS platforms, corporate websites, and growing products that need a large, well-structured website with consistent design and strong UX.

I create distinctive, clean, and memorable logos that help brands stand out and build a strong visual identity. Each logo is designed from scratch, based on your brand’s values, positioning, and audience.What’s included• Fully custom logo concepts• Exploration of visual directions• Refined final logo with balanced composition• Scalable and versatile design for all use cases• Clean, modern visual styleDeliverables• Final logo files (vector + export formats)• Logo variations (main, icon, simplified versions)• Color and typography guidelines• Ready-to-use assets for digital and printBest forStartups, businesses, and personal brands looking for a professional and timeless visual identity.

Extended Website Design (10–15 Pages)I design structured, scalable websites for businesses that need more than just a simple online presence. This service is focused on creating a cohesive multi-page experience that communicates your brand clearly and supports complex content and user flows.Each project is fully custom — built to match your goals, audience, and product.What’s included• 10–15 custom-designed pages (Home, Services, Product, Blog, Contact, etc.)• Clear navigation and UX-focused structure• Consistent visual system (colors, typography, UI components)• Mobile-first, fully responsive design• Custom icons & illustrations tailored to your brand• Clean, modern UI with strong hierarchy• Scalable design approach for future growthDeliverables• Fully designed website (Figma)• UI kit / component system• Responsive layouts (desktop + mobile)• Clickable prototype• Developer-ready filesProcessResearch → Structure → Wireframes → UI Design → Iterations → Final deliveryBest forStartups, SaaS, and businesses that need a large, well-structured website with consistent design and strong user experience.

Full-Stack Product Design — Monthly RetainerWork directly with an experienced UI/UX designer to cover all your design needs — from product interfaces and complex systems to branding and visual identity. This retainer is ideal for startups and teams that need consistent, high-quality design without building an in-house team.I act as your dedicated design partner, focused on delivering results that align with your product and business goals.

Custom Mobile App Design (100+ Screens)I design large-scale, fully custom mobile applications for complex products that require deep UX thinking, system consistency, and long-term scalability. This is a tailored, end-to-end design service for products with advanced logic, multiple user roles, and extensive feature sets.Each project is approached individually — from product strategy and UX architecture to a complete, high-fidelity interface built in Figma and ready for development.What’s included• 100+ fully custom-designed screens covering all product flows and scenarios• Advanced UX architecture: complex navigation, logic, and multi-layer interactions• Deep product thinking aligned with business goals and user behavior• Unique icons & custom illustrations crafted specifically for your product• Cohesive and scalable UI across the entire application• Cross-platform design (iOS & Android) with platform-specific considerations• Full design system with reusable components and clear rules• Focus on usability, retention, and long-term product growthDeliverables• 100+ high-fidelity screens (Figma)• Complete design system (components, styles, guidelines)• Advanced UI kit & scalable component library• Interactive prototypes for core and extended flows• Developer-ready files with structured handoffProcessProduct discovery → UX strategy → System architecture → Wireframing → UI system design → Full-scale design → Iterations → Final deliveryBest forEnterprise products, large SaaS platforms, marketplaces, fintech solutions, and startups building complex, scalable mobile applications.

Mobile App Design (55–60 Screens)I design large-scale mobile applications with a strong focus on system thinking, usability, and product consistency. This service is tailored for complex apps that require a fully connected experience across multiple features, roles, and user scenarios.Each screen is crafted in Figma from the ground up, ensuring a cohesive interface that supports long-term growth and seamless development.What’s included• 55–60 fully custom mobile screens covering complete product flows• Deep UX architecture: navigation systems, logic, and multi-step interactions• Structured information hierarchy for feature-rich applications• Custom icons & tailored illustrations to reinforce brand identity• Clean, scalable UI with consistent patterns across the product• Designed for both iOS and Android ecosystems• Robust design system with reusable and flexible components• Product-driven approach focused on usability, retention, and scalabilityDeliverables• 55–60 high-fidelity screens (Figma)• Advanced UI kit & component library• Design system foundations (colors, typography, spacing, rules)• Interactive prototypes for key and extended flows• Fully organized, developer-ready filesProcessProduct discovery → UX system design → Wireframes → UI system → Full interface design → Iterations → Final handoffBest forComplex SaaS platforms, marketplaces, fintech products, and startups building full-featured mobile apps with multiple flows and scalable architecture.

Mobile App Design (35–40 Screens)I design full-scale mobile applications with a focus on consistency, usability, and long-term product growth. This service is built for complex products that require a complete, well-structured interface across multiple user flows and features.Every screen is designed from scratch in Figma, ensuring a cohesive experience that aligns with your product strategy and scales with your app.What’s included• 35–40 custom-designed mobile screens covering core and extended flows• End-to-end UX thinking: navigation, logic, and feature structure• Clear information architecture for complex products• Tailored icons & custom illustrations to support visual identity• Modern, structured UI with consistent design patterns• Designed for both iOS and Android environments• Advanced component system for scalability and efficiency• Product-focused design aimed at usability, retention, and growthDeliverables• 35–40 screens designed in Figma• Comprehensive component library & styles• Design system foundations (typography, colors, spacing)• Interactive prototypes for main user journeys• Clean, developer-ready files with organized structureProcessProduct understanding → UX architecture → Wireframing → UI system design → High-fidelity screens → Iteration → Final deliveryBest forSaaS platforms, startups, and growing products that need a complete mobile app design with scalable structure and consistent user experience.

Mobile App Design (7–10 Screens)I create sleek, intuitive mobile app designs that focus on clarity, usability, and real user behavior. Each project is crafted from the ground up to match your product vision and help users navigate your app effortlessly.Built in Figma with a strong emphasis on structure, consistency, and smooth handoff to development.What’s included• 7–10 fully custom app screens with polished, consistent UI• Thought-out user journeys and interaction flows• Clean layouts designed for usability and engagement• Custom icons & lightweight illustrations to enhance the interface• Mobile-first approach with responsive behavior in mind• Designed following iOS and Android platform patterns• Structured components and reusable UI elements• Design decisions aimed at improving user actions and retentionDeliverables• 7–10 designed screens (Figma)• Component-based UI system• Defined styles (typography, colors, spacing)• Interactive prototype for key flows• Organized files ready for developersProcessDiscovery → Flow mapping → Wireframes → Visual design → Revisions → Final filesBest forEarly-stage startups, MVPs, and product teams that need a well-structured, high-quality mobile interface ready for development.

5–7 Page Website DesignI design modern, user-centered websites that help businesses clearly communicate their value, build trust, and convert visitors into clients. Every project is crafted from scratch based on your goals, audience, and product — no templates, no generic solutions.What’s included• Custom homepage designA strong, visually engaging first screen with clear messaging, hierarchy, and conversion-focused sections.• 5–6 additional pagesStructured internal pages (About, Services, Portfolio, Blog, Contact, etc.) designed for clarity, consistency, and usability.• UX-focused structure & user flowsThoughtful information architecture, intuitive navigation, and clear user journeys to guide visitors toward key actions.• Mobile-first & responsive designOptimized layouts for mobile, tablet, and desktop to ensure a seamless experience across all devices.• Consistent visual systemCohesive use of colors, typography, spacing, and UI components aligned with your brand identity.• Conversion-oriented designLayouts and sections designed to increase engagement, improve readability, and support your business goals.• Scalable design system approachReusable components and design logic that allow your website to grow and stay consistent over time.Deliverables• Fully designed website (5–7 pages) in Figma• UI kit / component library (buttons, inputs, cards, etc.)• Typography & color styles• Responsive versions (desktop + mobile, optionally tablet)• Clickable prototype (for presentation or handoff)• Developer-ready files with clear structure and naming• Basic design documentation (if needed)ProcessResearch & references → Wireframes (low/high fidelity) → Visual design → Feedback & iterations → Final deliveryBest forStartups, SaaS products, personal brands, and businesses that need a clean, structured, and high-quality website that not only looks good — but performs and scales.

Landing Page Design (1 Page)I design high-impact, conversion-driven landing pages that help businesses stand out, communicate clearly, and turn visitors into customers. Every design is fully custom — built to highlight your unique value and make your product impossible to ignore.What’s included• Custom landing page design with strong structure & storytelling• Clear messaging & visual hierarchy focused on conversion• UX-driven layout that guides users toward key actions• Mobile-first, fully responsive design• Unique custom icons & illustrations tailored to your brand• Clean, modern UI with consistent visual system• Sections optimized for engagement (hero, features, benefits, CTA, etc.)• Conversion-focused design decisions to support business growthDeliverables• Fully designed landing page (Figma)• UI components & styles• Responsive versions (desktop + mobile)• Clickable prototype• Developer-ready filesProcessResearch → Wireframe → UI Design → Iterations → Final deliveryBest forStartups, SaaS, and businesses that need a unique, high-converting landing page that not only looks outstanding — but drives real growth.

Mobile App Design (15–20 Screens)I design modern, user-centered mobile apps that combine clean visuals with intuitive UX to create seamless, engaging experiences. Every project is fully custom — tailored to your product, users, and business goals.Designed in Figma with a strong focus on usability, scalability, and smooth developer handoff.What’s included• 15–20 custom mobile screens with consistent, high-quality UI• UX-driven structure, clear user flows & interaction logic• Mobile-first design optimized for engagement & retention• Unique custom icons & simple illustrations aligned with your brand• Clean, modern interface with strong visual hierarchy• iOS & Android guidelines (Human Interface / Material Design)• Scalable design system with reusable components• Conversion-focused design decisions to support product growthDeliverables• 15–20 fully designed screens (Figma)• UI kit / component system• Typography & color styles• Clickable prototype (user flows)ProcessResearch → User flows → Wireframes → UI Design → Iterations → Final deliveryBest forStartups, SaaS, and product teams building mobile apps (fintech, health, e-commerce, productivity, fitness, etc.) who need a clean, scalable, and high-performing design.