Naomi Heyes

A beautiful website that does not convert is just decoration. I design strategy-led websites that guide the right visitor from first impression to action — built to communicate your value clearly and make people trust you before the conversation begins.This is for founders whose current site is underselling what they have built. We move from a site that quietly loses enquiries to one that earns them.What's included: Strategy and sitemapCustom responsive designMobile-optimised layoutsConversion-focused structureCopy guidanceCMS setup for self-managementFull handoff or managed launch

A great product can still fail on a confusing interface. I design app experiences that feel effortless to use no matter how much complexity sits behind them - so your users always know where they are, what to do and why it matters.This is for founders building something ambitious who need the experience to feel simple. We move from a concept or rough build to a polished, intuitive product ready for development.What's included: Responsive, scalable interface designs Strategic UX wireframes & user journey mappingWireframesMobile-first UI Figma designHigh-fidelity UI designComplete screen systemInteractive componentsDesign system & components libraryDeveloper-ready Figma handoff

Your brand is the first thing your audience judges before they read a single word. I build complete brand identities that communicate credibility, quality and intention from the very first impression -grounded in strategy, not just aesthetics.This is for founders who have built something real and need a brand that finally matches it. Together we move from an identity that holds you back to one that makes the right people choose you with confidence.What's included: Brand strategy foundationMood board and creative directionLogo system with full variationsColour paletteTypography systemSocial and favicon assetsBranded mockups Brand GuidelinesAll source & design files