Micheal Hanly

rongest direction• Primary logo• Secondary logo / simplified version where needed• Colour recommendations• Final logo files for web, print, social, signage, and future use• Two rounds of revisionsBest forNew businesses, early-stage startups, solo founders, makers, and people launching something that needs to feel considered and professional.

2. Starter Branding PackageShort descriptionA cohesive brand identity system for growing businesses that have outgrown DIY and need to look more consistent, credible, and recognisable.About this serviceWhen your business is growing, a logo alone usually isn’t enough.This package gives you a clear visual identity system — logo, type, colour, patterns, icons, and guidelines — so everything you put out into the world feels more consistent and professional.It’s designed for businesses that are past the “just getting started” stage and need a brand that holds together across websites, social media, proposals, packaging, signage, and day-to-day marketing.What’s included• Brand questionnaire• Primary logo• Secondary logo• Typography system• Colour palette• Logo pattern• Icon set• Brand style guide• Final file exports• Two rounds of revisionsBest forBusinesses that are growing, becoming more visible, or realising their current brand no longer looks as professional as the work they do.SolvesVisual inconsistency, DIY-looking branding, unclear presentation, and the feeling that your business doesn’t quite “look the part” yet.

Short descriptionA complete brand strategy and identity package for established businesses ready to reposition, rebrand, or show up at a higher level.About this serviceThis is the full brand journey: strategy, direction, and a complete identity system built around where your business is going next.It’s for established brands, growing teams, and ambitious founders who know their current brand no longer reflects their quality, clarity, or future direction.Together, we’ll define the foundations of the brand, sharpen the positioning, and create a visual identity system that feels credible, distinctive, and built to last.What’s included• Discovery call• Brand clarity workshop• Strategy and positioning direction• Primary and secondary logos• Full visual identity system• Typography system• Colour palette• Iconography / graphic language• Brand style guide covering visual and verbal direction• Custom brand assets, such as social templates, business cards, or launch collateral• Final file exportsAdd-ons availableNaming, motion design, illustration, packaging, pitch decks, campaign assets, and additional collateral.Best forEstablished businesses, rebrands, repositioning projects, founder-led companies, and teams preparing for a launch, growth phase, or more premium market position.SolvesA brand that feels behind the business, inconsistent across touchpoints, unclear in the market, or not credible enough for the clients, customers, or opportunities you want next.