Denis Ulianov

Good packaging should do more than look attractive. It should make the product easy to recognize, communicate important information clearly, and help it stand out in its category.I create packaging and label designs based on your existing logo and brand materials. I consider the product, its audience, sales environment, and production requirements to develop a design that is distinctive, practical, and ready for print.WHAT’S INCLUDED• Project brief and visual research
• Review of your existing logo, brand materials, and product information
• Creative direction and moodboard
• Design of the selected packaging format or label
• Layout of all required sides and panels
• Typography, color palette, and graphic elements for the packaging
• Placement of the provided text, product information, and barcode
• Realistic product mockups
• Print-ready artwork based on the supplied dieline and printer specifications
• Final source, print-ready, and preview filesHOW IT WORKSI discuss the product, audience, packaging format, and project requirements with youI review the market and define the visual directionI develop the packaging design conceptI refine the selected design and apply it to the complete layoutI prepare product mockups and make the final adjustmentsI prepare the artwork for print and deliver the final filesLogo design or redesign is not included in this service. I work with the logo and brand materials you provide. Printing, packaging production, and adaptations for additional products, sizes, or languages are not included and can be discussed separately.

Logo & Brand Identity, Logo Design, Brand Identity Design, Visual Identity, Custom Logo Design, Branding, Brand Strategy, Art Direction, Brand Guidelines, Style Guide, Visual Language, Color Palette, Brand Typography, Brand Mark, Logo System, Brand Assets, Corporate Identity, Print Design, Digital Design, Graphic Design

A logo works best when it is supported by a consistent brand identity. I develop the logo and the complete visual system together, ensuring that every element follows the same idea and reflects the character of your business.I begin by learning about your brand, audience, and goals. Based on this, I create the logo, color palette, typography, graphic elements, image direction, and layout principles. The result is a complete identity that can be used consistently across digital and print materials.WHAT’S INCLUDED• Project brief and visual research
• Creative direction and moodboard
• Custom primary logo
• Supporting logo variations and lockups, where required
• Full-color, black, white, and monochrome logo versions
• Brand color palette
• Typography system
• Custom graphic elements, patterns, or iconography
• Art direction for photography or imagery
• Layout and composition principles
• Selected digital and print applications
• Presentation of the complete identity concept
• Brand identity guidelines
• Organized final files for digital and print use
• Logo files in AI, EPS, SVG, PDF, PNG, and JPG formatsHOW IT WORKSDiscovery and project briefResearch and creative directionLogo concept developmentLogo refinement and brand identity developmentDesign of selected brand applicationsFinal refinements, guidelines, and file deliveryThis service includes both logo design and brand identity development. If you already have a suitable logo and only need a consistent visual system around it, please choose my Brand Identity Design service.

I will create a logo for a brand that calls for a premium and elegant visual aesthetic. This service is not limited to a particular industry and may suit fashion and beauty projects, jewelry brands, restaurants, hotels, real estate businesses, interior studios, premium product companies, and other fields.I begin by learning about the project, its audience, positioning, and visual context. This helps determine the most appropriate character for the logo, whether modern and understated, refined, classic, or more expressive and decorative.The logo type will be selected according to the project. It may take the form of a custom wordmark, monogram, concise symbol, illustrative design, or a combination of several elements.The service includes:analysis of the project, audience, and visual context;concept and creative-direction exploration;selection of the most appropriate logo type and structure;work with typography, form, proportions, and composition;development and refinement of the selected concept;selection of a color approach aligned with the brand’s character;preparation of the logo for digital and print use.A premium aesthetic is not created simply by using black, white, and gold. It comes from considered typography, balanced proportions, composition, color, and close attention to detail. The visual direction is tailored to the brand, ranging from contemporary minimalism to a classic and decorative approach.You will receive an elegant, professionally developed logo that reflects the character and positioning of your brand.


I will create a logo built around a distinctive, concise symbol. It may be abstract, geometric, based on a visual metaphor, or developed from a stylized letter or the brand’s initials.I begin by learning about the project, its audience, and its visual context. I then identify a relevant concept and translate it into a clear graphic form that reflects the brand’s character and distinctive qualities.Particular attention is given to silhouette, proportions, composition, and the relationship between elements. The symbol should remain recognizable at different sizes and work effectively across digital and print applications.The service includes:project and visual-context analysis;exploration of the idea and meaning behind the symbol;development of an abstract, geometric, or metaphor-based concept;integration of a letter or initials where appropriate;refinement of form, proportions, and composition;development and refinement of the selected concept;integration of the brand name where required;preparation of files for digital and print use.Unlike an illustrative logo, this type of design is based on a simple, expressive form rather than a detailed image. If the concept incorporates a letter or initials, they are transformed into a standalone graphic symbol rather than treated as a conventional wordmark.You will receive a thoughtfully designed symbol logo ready to become a recognizable visual foundation for your brand.


I will create a logo built around a distinctive illustrated image: a character, mascot, animal, detailed object, symbol, or small narrative composition.I begin by learning about the project, its audience, and its visual context. I then define the most suitable creative direction and develop an image that reflects the brand’s personality and makes it more recognizable.The production technique depends on the desired style and complexity of the project. The logo may be created as vector or raster artwork, ranging from a clean character design to a detailed illustration. If required, I will combine the image with the brand name, descriptor, or tagline.The service includes:project and visual-context analysis;concept and illustrative-direction exploration;development of a character, mascot, object, or narrative composition;refinement of the image, its details, and personality;development and refinement of the selected concept;integration of the brand name or descriptor where required;color and monochrome versions;preparation of files for digital and print use.The final composition and level of detail will be defined by the project and its intended applications. A separate simplified version for use at small sizes is not included.You will receive a distinctive illustrative logo ready to become a recognizable visual representation of your brand.

Typography Logo DesignI will create a logo in which the brand name becomes the main visual element. This approach makes the name recognizable and communicates the character of the brand through letterforms, proportions, rhythm, and composition.Depending on the project, I may select and customize an appropriate typeface or create custom lettering from scratch. The logo can include the brand name, a descriptor or tagline, and a monogram based on the brand’s initials.I begin by learning about the project, its audience, and its visual context. I then define the most suitable typographic direction and develop a solution that reflects the brand’s personality and works effectively across different applications.The service includes:project and visual-context analysis;typographic direction exploration;development and refinement of the selected concept;adjustment of letterforms, proportions, rhythm, and spacing;primary and alternative compositions where required;color and monochrome versions;preparation of files for digital and print use.The final logo structure depends on the needs of the project. It may be a clean wordmark, a name paired with a descriptor, a custom lettering solution, or a monogram without a separate illustrative symbol.You will receive a distinctive wordmark logo ready to become a recognizable part of your brand communication.