Liz Nikol

I will craft your brand with depth, personality, and purpose. No cookie-cutter templates - everything starts with understanding your business, niche and competitors, then shaping a strategy and identity that feel unmistakably yours.Through hands-on workshops, smart discovery and thoughtful design, I'll help you define how your brand looks, feels, and connects - so you can show up with confidence and clarity in your market.What’s Included: Discovery - Defining your brand mission, vision, performing competitive & market analysis, user personas, identifying opportunities and differentiators. Moodboarding - Exploration of styles, references and directions to guide the design phase. Visual Identity Assets - Logo Suite (Primary logo, secondary logo, favicon),- Color Palette, - Typography System, - Visual Style Guide (Brand patterns, graphic elements, shapes).- High-fidelity mockups (Merchandise, Social Media Templates, Business Cards, Packaging). Brand Guidelines - Usage rules, brand voice, and visual standards. Tools: FigJam - discovery, collaborative workshops Figma/Illustrator - visual identity design Zoom or Google Meet - regular check-ins and feedback loops How We Work Together: Discovery Call (30-40 minutes) – We get to know your challenges, goals, and vision. Moodboarding Session – We gather inspiration, create visual moodboards, and align on the creative direction before designing first concepts. Concept Development & Feedback – We present brand concepts and refine together until it feels just right. Final Brand Guidelines – Once the concept is approved, we’ll compile all the assets into a comprehensive brandbook, along with an execution plan. Post-Launch Support – Post-launch, I am open for additional consulting, updates, or further brand development needs. We’ll keep the process collaborative, transparent, and zero-fluff - because great brands are built on real insight, clear strategy, and design that makes people stop and look