Biography
With a background rooted in traditional design and nearly two decades in fast-moving full-service agencies, my career has evolved alongside changing technologies and AI while remaining grounded in core design fundamentals. I specialize in building brand identities, visual systems, and cohesive multi-platform campaigns, turning complex concepts into consistent visual languages.
I believe in leading by example. Thoughtful, well-crafted work raises expectations, inspires stronger ideas, and elevates team output. I take a meticulous, details-first approach because small decisions separate functional design from work that feels considered and memorable.
My experience spans Pharma & MedTech, Health Providers, Health Insurance, Food, Retail, and Connected Living, collaborating with multidisciplinary, cross-time-zone teams. Above all, I value big ideas, strong visual thinking, and true craft.
And as a typographer at heart: AI will never take the em dash from me.
Discovering simplicity is a complex process.
Member since Jun 2010
Skills
Education
Bachelor of Fine Arts in Graphic Design, University of Kansas 2008