With a background rooted in traditional design and nearly two decades in fast-moving full-service agencies, my career has evolved alongside changing technologies and AI while remaining grounded in core design fundamentals. I specialize in building brand identities, visual systems, and cohesive multi-platform campaigns, turning complex concepts into consistent visual languages.

I believe in leading by example. Thoughtful, well-crafted work raises expectations, inspires stronger ideas, and elevates team output. I take a meticulous, details-first approach because small decisions separate functional design from work that feels considered and memorable.

My experience spans Pharma & MedTech, Health Providers, Health Insurance, Food, Retail, and Connected Living, collaborating with multidisciplinary, cross-time-zone teams. Above all, I value big ideas, strong visual thinking, and true craft.

And as a typographer at heart: AI will never take the em dash from me.

Discovering simplicity is a complex process.

Member since Jun 2010

Bachelor of Fine Arts in Graphic Design, University of Kansas 2008

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