Polina Kreneva | UI/UX & Web Designer

Publishing platforms that read like a magazine and convert like a store.Built for brands and publishers blending storytelling with commerce — flexible article templates that adapt to different types of content (long-form profiles, product-driven guides, visual essays) without losing a consistent editorial voice.Category and shop pages are designed with the same restraint as the articles, so moving between reading and browsing never feels like switching between two different products.Includes full navigation architecture, template system design, and handoff-ready specifications for development.Best suited for fashion and lifestyle publishers, content-led retail concepts, or brands building an editorial arm alongside their shop.

E-commerce experiences designed to convert, not just impress. I start with in-depth audience and behavior research, mapping out what drives purchase decisions for your specific customer — their concerns, expectations, and the information they need to feel confident buying from you. This becomes the foundation for product page structure, navigation, and content hierarchy.From there, I design a refined, conversion-focused interface across desktop and mobile, covering everything from collection pages to product detail pages, checkout flow considerations, and trust-building elements throughout the journey.I collaborate closely with developers (Shopify, Webflow, WordPress) to ensure the design translates precisely into the final build, and I stay involved through launch to verify visual accuracy.Ideal for fine jewelry, fashion, beauty, and other premium product brands where the shopping experience needs to match the value of the product itself.

Refined web design built on strategy, not just aesthetics. Every project begins with audience research using the Jobs-to-be-Done framework — understanding who your visitors are, what decisions they're trying to make, and what might hold them back from taking action. This research shapes the website's structure, content priorities, and visual direction before any design work begins.I then design a cohesive visual identity and interface, moving from desktop to mobile, with every detail considered — typography, spacing, imagery, and interaction. The process includes two structured rounds of revisions at each stage, so the final result is refined, not rushed.I work end-to-end and stay closely involved through development, whether that means handing off complete specifications to your developer or coordinating the build process directly.Best suited for brands in fashion, jewelry, beauty, and other premium categories where visual precision and user trust directly affect conversion.