ken kipngetich - Brand Designer

Bumble™ Branding Case StudyBusiness Consultancy — Strategy Made SimpleThe ChallengeMost consultancy brands feel overly corporate, complex, and distant. Bumble needed a visual identity that communicates clarity, momentum, and strategic guidance—while remaining approachable and easy to understand.The ApproachThe goal was to create a brand system that feels modern, structured, and trustworthy. I developed a bold visual identity focused on direction, simplicity, and forward movement—reflecting the core values behind Bumble’s service model.The ConceptThe logo merges two powerful ideas into a single mark:The letter “B” → representing the brand’s foundationAn arrow form → symbolizing direction, progress, and smart decision-makingTogether, they create a confident, minimal, and highly recognizable symbol that works seamlessly across all touchpoints—from digital dashboards to marketing materials.The Color SystemA clean, contemporary green palette was chosen to represent:GrowthStabilityStrategic clarityThe gradients and tonal shifts express a smooth journey from confusion to clarity—capturing Bumble’s core promise.The OutcomeBumble now has a streamlined, future-ready brand identity built for consultancy, strategy, and business coaching.The system performs consistently across print, web, social media, and merchandise, giving the brand a strong, modern, and trustworthy voice.Services I offer:• Logo & brand identity design• Social media graphics• Video editing & motion graphics• YouTube / promotional video content• Business branding packages• Marketing visuals & thumbnails