Job Details

Principal UX Designer

About The Cirqle

The Cirqle is the AI-native platform that helps consumer brands turn creator content into scalable performance advertising. With access to 10 million+ creators, years of creator marketing ROAS performance data, and deep integrations with Meta, TikTok, YouTube, and Shopify, we give performance marketing teams the tools to predict, scale, and prove the impact of creator-driven ads.

Trusted by leading e-commerce brands across the US and Europe, we sit at the intersection of creator economy, paid media, and AI. We're not another creator marketing tool focused on vanity metrics, we're built for measurable revenue attribution and always-on creator programs.

We're a small, high-performing team that punches well above its weight. We ship fast, think in outcomes, and believe that perfect is the enemy of shipped. Our engineering-driven culture values autonomy, experimentation, and psychological safety. We're scaling rapidly and need someone who can make our story as strong externally as it is internally.

About the role

We are hiring a Lead Product Designer to take ownership of design across the platform. This role covers both sides of the product: the brand-facing tools used to set up and manage campaigns, and the creator-facing app used to apply for, produce, and submit content. The Lead Product Designer reports to the CEO and works closely with the engineering team and the Chief of Staff.

Who you are

As the first in house designer of the Cirqle, you are key to expanding our product and its vision. You love taking ownership of large initiatives and shipping great user experiences. You are comfortable working in ambiguous settings and refining the requirements of a project with minimal guidance. You are the voice of your users and understand their challenges and what can relieve their pains. You are a strategic thinker and like solving for the root cause of an issue, which you are comfortable discovering through user interviews, data collection and analysis, and client conversations. You ideate regularly an on your products and do not wait for a green light to build new things. You want to build amazing products. You are a great collaborative thinker and enjoy discussing your ideas in an open, inviting setting. You are at the cutting edge of your craft.

Responsibilities

Lead the design of all active product initiatives.
Maintain and evolve the design system and the visual identity of the product across all surfaces.
Collaborate with the engineering team throughout implementation, including specification of work in Linear and review of changes before release.
Participate in client meetings where product decisions are being shaped, particularly around new features and AI-driven flows. Translate client and commercial requirements into product specifications.
Evaluate, select, and integrate AI tools used in the design and design-to-code process. The current toolchain includes Figma, Stitch, and Cursor.
Contribute to the long-term product strategy alongside the CEO and the Chief of Staff.

Requirements

Significant experience as a product designer in B2B SaaS, ideally including time as the first or one of the first designers at a startup. A portfolio demonstrating shipped work on multi-tenant software products.
Expert-level proficiency in Figma and demonstrated experience building or substantially evolving a design system.
Working knowledge of AI tools used in design and front-end development, with practical experience integrating them into a design workflow.
Strong written communication, including the ability to specify product requirements in a form engineers can build from directly.
Comfort working in client-facing settings and translating commercial input into product decisions.

Compensation and conditions

Competitive salary and negotiable equity based on experience. Standard Dutch employment terms, including 25 days of paid leave and the 8% holiday allowance.

The role is based in our Amsterdam office. We are not considering fully remote candidates for this position.

Application process

Please submit a portfolio along with a short note explaining your interest in the role. A formal cover letter is not required.