Brand & UI/UX Designer
GetTruckDrivers.com — We've built a proven system that helps trucking companies recruit qualified drivers entirely in-house, with no job boards and no outside vendors. Now we need a designer who can make that system look as sophisticated as it actually is.
Salary
$70K – $90K CAD
Type
Full-Time
Location
Flexible / Remote
Industry
AI + Trucking Tech
About GetTruckDrivers.com
The trucking industry loses billions every year to driver shortages — and most companies think the only solution is to throw money at job boards and recruiters. We prove them wrong. Our consulting model teaches trucking businesses how to build their own driver acquisition engine from the inside out, using our proven strategies, proprietary systems, and AI-powered tools.
Beyond recruiting, we help trucking operators scale — advising on business systems, operations, and technology that moves them from reactive to strategic. We're lean, fast-moving, and building something the industry hasn't seen before. Our brand needs to reflect that.
"The trucking industry is enormous, underserved, and ripe for disruption. We've built the system. Now we need someone to make it impossible to ignore."
The Role
You'll be our sole in-house designer with full ownership of our visual identity. Every piece of content that leaves our brand — social posts, landing pages, pitch decks, AI product UI, client-facing dashboards, educational materials — flows through you. You're not executing tasks. You're building a brand from the ground up in a space that has never looked like this before.
Our aesthetic direction is already clear: dark, premium, data-forward, and technically precise — the visual language of a high-end tech company, applied to an industry that still relies on clipart and Comic Sans. That gap is your opportunity.
What You'll Own
Brand Identity System — define and enforce our full visual language: typography, color, spacing, motion, tone — across every surface
Social Media & Thumbnails — scroll-stopping, editorial-quality content that builds brand recognition and drives inbound attention
Website & Landing Pages — Figma-to-production design for our consulting offers, funnels, and lead generation pages
Pitch Decks & Sales Presentations — visuals that communicate our methodology and close trucking companies on our consulting programs
AI Product UI & Dashboards — interface design for the technology tools and AI-powered systems we deliver to clients
Educational & Training Content — design for the frameworks, playbooks, and systems we teach trucking companies to implement
Marketing Collateral — proposals, case studies, reports, and every other asset that represents our brand to the market
The Aesthetic You'll Build
Dark and moody with premium restraint. Glassmorphic depth. 3D elements that feel deliberate and tactile. Infographics and data visualizations that are as beautiful as they are clear. Motion that feels intentional, not decorative. Think less "trucking company website" and more "Series A tech startup that happens to know the freight industry inside out."
Our visual direction draws from high-end SaaS design, editorial infographics, and technical product diagrams — precision meets atmosphere. You should see the aesthetic immediately and know exactly how to extend it.
Must-Have Skills
FigmaBlender / 3D DesignBrand SystemsCopywriting / Brand VoiceUI & Dashboard Design
Nice to Have
After Effects / MotionWebflowData VisualizationAI Tool FamiliarityFunnel / Landing Page DesignVideo Editing
You Are
Portfolio-first — your work tells the story before you say a word
A self-directed creative who sets the bar rather than waits for direction
Comfortable owning a brand solo across a wide range of deliverable types
Energized by being the first designer in a company, not hesitant about it
Fluent in brand voice — you don't just design around words, you help shape them
Excited about AI as a tool in your workflow, not threatened by it
Someone who sees an unglamorous industry and thinks "this is exactly where great design will stand out"
Detail-obsessed — the 2px misalignment bothers you before anyone else notices it
What We Offer
$70,000 – $90,000 CAD / year, based on skill and output quality
Flexible work arrangement — remote, hybrid, or in-office in Winnipeg
Full creative ownership — no design-by-committee, no inherited brand mess
A fast-moving company where your work ships and gets seen, not stalled in backlogs
Direct access to leadership — you'll always know why you're building what you're building
The rare opportunity to define how an entire underserved industry perceives modern consulting
How to Apply
Send us your portfolio link — it's the first and most important thing we look at. Include a short note (not a template) on what kind of work you're most proud of and what draws you to this role specifically. We're not looking for someone who can design anything. We're looking for someone who immediately gets what we're building and wants to own it.
Bonus points if you take a look at our current brand and tell us, in one or two sentences, what you'd change first.
Applications without a portfolio link will not be reviewed. Generic cover letters will not be read.
