Art Creative Director:AI Cards & Invites
We're building the anti-Hallmark. If Hallmark is Britney, we're Avril — hyperpersonalized, emotionally raw, and powered by state-of-the-art generative AI. Looking for an Art Director /Creative Leader to build and lead our design team.
About Us
We're an 18-person team of engineers, product managers, designers from Shutterfly, Playground, and Gelato creating something the greeting card industry has never seen: a platform where every card is genuinely personal — not "pick a template and swap the name" personal, but holy-shit-how-did-they-know-me personal.
Our MVP launches in January. The tech is real. The team is stacked. Now we need a creative leader to own the vision.
The Role
You'll be our first Art Director — equal parts hands-on creator and team builder. This isn't a "manage from a distance" gig. You'll be in the trenches crafting prompts, directing style, and shipping designs while simultaneously recruiting and leading the design team we'll scale into 2026.
What you'll own:
Creative vision across hundreds of art styles, character transformations, and typography systems
Recruiting and hiring designers, illustrators, and prompt specialists
Generative AI workflows — you'll prompt, iterate, and art-direct outputs from Flux, Midjourney, and custom models
Hero fonts and copywriting direction that actually sounds like a human wrote it
The look and feel that makes Millennials and Gen Z stop scrolling
You're our person if:
Your portfolio makes people feel something (not just "that's nice")
You've shipped consumer products people actually use
You're fluent in generative AI tools — prompting is a creative skill, not a chore
You have range: editorial illustration, character design, bold typography, emotional storytelling
Have experience managing designers, reviewing their work and delegating
You understand pop culture the way a DJ reads a room
You can recruit talent and give feedback that makes people better
Print production knowledge is a plus (we ship physical products)
This is probably not for you if:
You think AI is a threat, not a tool
You need months of process before shipping
You're precious about your designs getting iterated
You want a big-company pace
The Details
Commitment: Full-time contractor (1099), potential conversion to FTE
Compensation: Competitive rate + equity conversation on the table
Location: Remote (US preferred, flexible for exceptional candidates)
Start: Mid-December 2025
Duration: Ongoing — we're building a company, not a campaign
Why Now
January MVP. Growing team. Category-defining product. The greeting card industry is a $30B dinosaur waiting for a meteor. We're the meteor.
If you want to build something people will actually remember, let's talk.
To Apply
Send your portfolio to [email protected] and a short note on:
A design you made that you're emotionally proud of (not just technically)
Your experience with generative AI tools
When you could start.
