Creative Marketing Lead

About the Role:

• Virtus Media Group LLC is seeking a talented and versatile Creative Marketing Lead to join our team immediately. 

• Must be able to work on-site in our Munster, IN office.

• Minimum of 5 years of professional experience in a similar creative role.

• Position is part-time (approx. 30 hours per week or on a project-by-project basis) with potential for full-time advancement.

• Candidates must live near Munster, IN, for ease of commute and on-site collaboration.

• Must provide 3 professional references and a portfolio/samples of past work.

Responsibilities:  

• Lead creative projects from concept to completion, maintaining high-quality standards in design and execution.

• Oversee and execute graphic design tasks for various media channels.

• Manage and develop WordPress websites, with a focus on both design and functionality.

• Design and maintain engaging web experiences (coding experience a plus).

• Handle client communications (phone, virtual meetings, emails) to ensure project alignment and satisfaction.

• Manage technical aspects, including servers, services, tools, and troubleshooting.

• Develop and implement product concepts and design solutions.

• Strategize and execute SEO efforts, including backlink strategies and optimized copywriting.

• Develop and execute comprehensive social media strategies across all major platforms (LinkedIn, Instagram, TikTok, Facebook, X/Twitter, YouTube, etc.) to drive engagement, expand brand presence, and support business growth.

• Track, analyze, and report on social media performance metrics; use data insights to adjust strategies and optimize campaigns.

• Identify opportunities for organic and paid growth, leveraging trends and platform features to maximize reach.

Requirements:

• Proven experience in graphic design, WordPress management, web design, and project management.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), WordPress, HTML and front-end coding, CRM systems (experience in HubSpot a plus), Mac & Microsoft Office, and communication/project management tools (Discord, Slack, Trello).

• Strong skills in client interaction across multiple communication platforms.

• Ability to manage technical tasks related to servers, services, and troubleshooting.

• Knowledge of SEO, backlink strategies, and SEO-focused content writing.

• Must be able to work collaboratively and independently with the ability to handle multiple projects in a fast-paced environment.

• Must possess extremely high standards of professionalism in conduct and communications with peers and clients.

• Must be client-focused and prioritize client satisfaction by delivering the highest quality work that goes above and beyond the client's expectations.

• Must have excellent time management skills and the ability to work efficiently to deliver quality work on time for all projects.

• Must be accommodating and able to manage multiple projects and tasks at the same time while meeting deadlines.

• Must be a motivational, inspiring team player who uplifts others and fosters a positive, collaborative work environment.

• Demonstrated experience growing and managing brand social media accounts, with the ability to share specific examples of measurable growth (followers, engagement, conversions, etc.).

• Strong understanding of how social media integrates with SEO, content strategy, and overall digital marketing efforts.

• Ability to recommend innovative social media initiatives that align with business objectives and brand voice.