Jake Yard

Design is not just about aesthetics—it is about purpose. Every element must exist for a reason, just as in the natural world. My approach follows this principle: nothing should be imposed without meaning. Designs should be timeless yet versatile, evolving alongside our ever-changing world.

As a product designer, I craft investment-ready identities and experiences across UX/UI, branding, graphics and creative direction. With seven years of experience in fintech, intelligence sector, and startups, I focus on design solutions that balance strategy with clarity.

Beyond my work in industry, I run an independent design practice, selectively collaborating with founders and businesses. Occasionally, I design or code my own side projects, exploring intersections between digital and physical design.

Available for select projects, based on fit and availability.