Jaclyn Hernandez-Scales

Increase conversions with a homepage redesign focused on clear messaging, simplified product visuals, and driving buyers to take one clear actionYour homepage should hook, inform, and persuade buyers to convert. If conversions are flat, it's time for a redesign focused on the user experience.What’s Included:2 initial redesign concepts1 revision for both concepts or the one you choose1 final revision for both concepts or the one you choose1 Final Desktop & Mobile design in FigmaOn-brand design____How it works:DiscoveryI analyze your existing homepage & identify how to clarify messaging, simplify visuals, and drive users to take actionDesign First DraftYou provide your brand guidelines and/or Figma design file and I create 2 initial concepts for you to reviewRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere are 2 total rounds of revisionsI can refine both or just 1 conceptFinal DeliveryA polished, dev-ready design is delivered in Figma ready to build____My experience is with B2B software technology companies

Get more demo signups with product pages designed to inform buyers with clear messaging and simplified visualsYour product page needs to clearly explain how your product solves buyers' problems. Strong messaging paired with stylized visuals will drive conversions.What’s Included:2 initial redesign concepts1 revision for both concepts or the one you choose1 final revision for both concepts or the one you choose1 Final Desktop & Mobile design in FigmaOn-brand design____How it works:DiscoveryI analyze your existing product page & identify how to improve messaging & product visualsDesign First DraftYou provide your brand guidelines and/or Figma design file and I create 2 initial concepts for you to reviewRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere are 2 total rounds of revisionsI can refine both or just 1 conceptFinal DeliveryA polished, dev-ready design is delivered in Figma ready to build____My experience is with B2B software technology companies

Get more signups for webinars, downloads for eBooks or engagement on customer stories with a redesign focused on getting clicksYour resource hub needs visual hierarchy and information grouping to guide visitors to take an action.What’s Included:2 initial redesign conceptsIncludes the main hub resource page & form signup/download page if applicable1 revision for both concepts or the one you choose1 final revision for both concepts or the one you choose1 Final Desktop & Mobile design in FigmaOn-brand design____How it works:DiscoveryI analyze your existing resource hub page & identify how to improve for clarity, organization, and increasing clickthroughsDesign First DraftYou provide your brand guidelines and/or Figma design file and I create 2 initial concepts for you to reviewRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere are 2 total rounds of revisionsI can refine both or just 1 conceptFinal DeliveryA polished, dev-ready design is delivered in Figma ready to build____My experience is with B2B software technology companies

Deconstruct your complex product into simplified, stylized web assetsI'll redesign your product in a digestible, modern, intentional way to better convey what you do and how your customers benefit from your tools.What’s Included:3 product shot styling conceptsWhether you have a direction you prefer or need brand new ideasMight include lo-fi, grayscale, blur, glass effect, zoom ins, layered aspects, mixed with stock photos, etcDepends on your branding, product, and preference2 rounds of revisionsI'll refine all 3 concepts or just your favorite choice20 redesignsOnce the new styling is approved, I'll apply it to your top 20 product screens for your website and marketing materialsIncludes up to 3 sizesIncludes 1 round of revisionsConcepts and final assets delivered in a Figma file____My experience is with B2B software technology companies

Launch campaigns without design delaysIs your internal design team completely at capacity? Outside agencies charging too much? Subscription-types unreliable and killing your budget?There's a better way: a dedicated contractorPerfect for fast-moving B2B SaaS teamsWhat to Expect:Direct communicationLeave feedback right inside FigmaLoom video exchangesSlack updates(weekly Zoom check-ins when necessary)Predictable budgetRetainer works for both of usUnderstanding flexibility month-to-month workloadNo scope creepNo price hikesServices Included:Social graphicsEmail graphicsBlog graphicsProduct screenshotsPaid adsSlide deckseBooksOne-pagersReportsInfographicsPrint assetsSingle landing page designsHow it works:I adapt to your project and asset management system so that you can easily assign me projects. I work as an extended member of your team.Submit as many design requests as you’d like, but there's a maximum of 5 active requests at a time. I lean on your team to prioritize feedback and keep work moving.____My experience is with B2B software technology companies

Increase time-to-launch speed with an on-brand web design systemNever start another design from scratch or delay another product feature announcement because of a slow web process.A web design system in Figma houses all on-brand components aligned with your dev team, page templates to get started, and to build new ideas to test faster.What’s Included:1 Figma fileOrganized efficiently'Foundations' include your logos, colors, CTAs, grid, type-scale'Brand Assets' include your icons, illustrations, photo-style, product shot style, etc.'Components' include content layouts, hero layouts, form layouts, testimonial layouts, etc.'Page Templates' include page templates for your product, feature, industry, or other page typesIncludes color and type stylesIncludes both desktop & mobile layoutsIncludes auto-layouts____How it works:DiscoveryYou provide me brand guidelines and any working Figma files to get started from. We discuss creating up to 5 new component layouts you wish to add to your website repositoryDesign First DraftI start working on the fundamentals within FigmaI create the 1-5 new component layout designsRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere is 1 total round of revisions for each new componentFinal DeliveryThe newly designed components are added to the full branded web design systemThe full branded web design system is delivered in Figma with a Loom explainer video provided as well____My experience is with B2B software technology companies

Increase demo signupsYour request a demo pages need to draw focus to the form. Doing so will increase conversions, engagement, and drive buyers down your funnel.What’s Included:2 initial request a demo page designs1 revision for both concepts or the one you choose1 final revision for both concepts or the one you choose1 Final Desktop & Mobile request a demo page design in FigmaOn-brand design____How it works:DiscoveryI analyze your existing request a demo page & identify how to improve for increasing conversionsDesign First DraftYou provide your brand guidelines and/or Figma design file and I create 2 initial concepts for you to reviewRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere are 2 total rounds of revisionsI can refine both or just 1 conceptFinal DeliveryA polished, dev-ready page design is delivered in Figma ready to build____My experience is with B2B software technology companies

Declutter your navigation to increase clicksYour navigation might be the first thing new visitors interact with on your site. So if it's not clear and concise guiding them where to click, then their first interaction includes friction. Friction = bad news.Your navigation needs hierarchy and grouping to organize information. Doing so will increase clicks, engagement, and drive buyers down your funnel.What’s Included:2 initial navigation redesign concepts1 revision for both or the one you choose1 final revision for both or the one you choose1 Final Desktop & Mobile navigation design in FigmaOn-brand designIncludes hover states____How it works:DiscoveryI analyze your existing navigation & identify how to improve for clarity, organization, and increasing clickthroughsDesign First DraftYou provide your brand guidelines and/or Figma design file and I create 2 initial concepts for you to reviewRevisions & RefinementFeedback is due within 48 hoursRevisions are provided within 24 hoursThere are 2 total rounds of revisionsI can refine both or just 1 conceptFinal DeliveryA polished, dev-ready navigation design is delivered in Figma ready to build____My experience is with B2B software technology companies