Harshveen Kalsi

I have worked in 4 B2B SaaS companies ranging from early-stage startups to mid-size enterprises in the past 6 years.

I have been a founding designer for an AI Investment platform, scaling the product 0-1 at Kristal.AI, boosting customer retention via guided user onboarding journeys, and successfully delivering a react-based design system.

I have worked with Prof. Nichole Graham as a GTA for the course Business Analysis and Information Engineering at D'Amore-McKim School of Business.

Founded Fince in 2021, a B2B SaaS platform for Financial Advisors with 67.8% adoption rate.

and currently, building an AI-based esports prediction platform at Next Play.

All my design decisions depend on 2 key factors (a) User acquisition and (b)Customer retention, because any business is as good as its satisfied customers.