Félix Nieto

I design logos that are not just visually attractive, but built on a clear brand strategy so your audience quickly understands who you are and why you matter.What you will receive:1 strategy session to define your brand focus, audience and positioning.2–3 initial logo concepts based on a clear creative direction.1 final logo refined with up to 2 rounds of revisions.Logo variations (vertical, horizontal, social...).Color and monochrome versions for flexible use.Basic mini style guide (logo usage, clear space, color palette and type recommendation).Final files exported for print and digital: SVG, PDF, PNG in multiple sizes.Ideal for:Founders and small businesses ready to move from a DIY logo to a professional, strategic mark.Brands that already have an idea and need it translated into a clean, consistent logo system.

I design illustration systems that make complex ideas easy to understand and visually consistent across your whole brand. The focus is not just on “nice drawings”, but on building a graphic language that explains abstract concepts, guides users and supports your positioning.Use cases:Turn services, methods and abstract ideas into clear visual stories for landing pages, SaaS dashboards or product education.Create consistent illustration sets for UI, signage and infographics so users can scan, understand and act faster.Build hero visuals and editorial-style illustrations that attract attention in campaigns, pitch decks and social media while staying on‑brand.Add personality to presentations, PDFs, onboarding flows and help centers without sacrificing clarity.Each project includes:A short strategy session to define goals, audience and key messages.A small visual system (color, line style, shapes) so new illustrations can be added later without breaking the brand.Production‑ready assets (SVG/PNG, web and print sizes) plus basic usage guidelines.This service is ideal for brands that already have a logo and visual identity, and need a scalable illustration system that improves comprehension, UX and recognition rather than just decorating the interface.Example package:1 main key visual illustration (hero) in your brand style2–3 supporting spot illustrations for sections, posts or storiesHigh‑resolution PNG/SVG files ready for web and printSource file (Affinity) if neededClear usage guidelines so you know how to apply the artwork

Full package with advanced strategy, detailed visual identity, digital applications (website, social media) and offline applications (stationery, vehicle, storefront, T‑shirt). Professional website (app‑style, highly attractive and detailed) with about 5 pages (around 20 sections), strong visual impact, animations, videos, advanced graphics, diverse backgrounds, intro splash/animation, pop‑ups, custom sliders and fully responsive layout (mobile‑first, since 96.5% of global internet users access through their phone).My philosophy is to build a brand slowly and deliberately, so we can create something as high‑quality as possible and fully tailored to you while you test it in the market.​We will follow a step‑by‑step, waterfall‑style process so you can start applying each element as soon as it is finished at the end of every phase.We can also work with what could be called a “slow-burn” approach, where we develop your brand step by step while you test it in the market.​The phases stay the same, but we would tackle one per month, so your brand would be created over 8 months in total

Deeper strategy, higher‑quality visual identity with more development time, logo variations, wider range of applications (2 to choose from), pack of 10 icons, more complete guideline with web/digital style guide and extra brand assets. It includes a sales‑focused website with 4 pages (around 10 sections plus header and footer) adapted for desktop and mobile.My philosophy is to build a brand slowly and deliberately, so we can create something as high‑quality as possible and fully tailored to you while you test it in the market.​We will follow a step‑by‑step, waterfall‑style process so you can start applying each element as soon as it is finished at the end of every phase.We can also work with what could be called a “slow-burn” approach, where we develop your brand step by step while you test it in the market.​The phases stay the same, but we would tackle one per month, so your brand would be created over 6 months in total

Basic identity with a clear strategy and simple digital application. It includes a minimal micro website with a headline, cover image and your contact details. A minimal layout guide (1 module, without header or footer) with logo and color codes. My philosophy is to build a brand slowly and deliberately, so we can create something as high‑quality as possible and fully tailored to you while you test it in the market.​We will follow a step‑by‑step, waterfall‑style process so you can start applying each element as soon as it is finished at the end of every phase.We can also work with what could be called a “slow-burn” approach, where we develop your brand step by step while you test it in the market.​The phases stay the same, but we would tackle one per month, so your brand would be created over 4 months in total