👋 Hi, I’m Fatima Farah
Senior Digital Product Designer **with 5+ years of experience** designing SaaS, FinTech, and AI‑powered B2B/B2C products. Proven record of delivering measurable business impact—including 45% activation uplift, 30% workflow efficiency gains, and 13–30% conversion improvements—through research‑driven UX, scalable design systems, and data‑informed decision‑making. Trusted cross‑functional partner to engineering and product leadership, aligning user needs with technical and business constraints to deliver accessible, high‑per forming digital experiences.

Since starting my design journey in 2019, I’ve worked both in-house and as a freelance designer, partnering with companies across different industries, markets, and cultures. This has given me strong experience designing for diverse user groups, including complex workflows and data-driven products.

Brighton, United Kingdom

Member since Apr 2020

  • English

Web Design

Product Design

Mobile Design

Senior Product Designer at Amplify 2023–2025

Lead Product Designer & UX Strategist at Abroadin 2022–2023

Product Designer at CODED 2022–2023

UX/UI Designer at Card79 2021–2022

UX/UI Designer at proper.zone 2020–2021

UX/UI Designer at Freelance 2019–2020

Bachelor's degree , Engineering Science, Guilan University 2014

Freelance or contract opportunities

Full-time opportunities

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Available for new projects

Get in touch Fatima Farah