I’m an award-winning Creative Director and Art Director with over 16 years of experience across broadcast, cinema, advertising, and digital media. I design high-impact visual systems at broadcast speed, where strategy, storytelling, and craftsmanship converge. I work hands-on with clients and partners to shape ideas early, define strong briefs, navigate ambiguity, and turn concepts into clear creative direction that drives results.

With deep expertise in motion design, VFX, live-action, animation, and emerging technologies, I lead campaigns, visual identities, and scalable design systems for global brands and media networks. I thrive in fast-paced environments where clarity, strategic thinking, and flawless execution under pressure are essential.

Based in Mexico City, I collaborate with multidisciplinary teams worldwide, supporting peers and mentoring talent.

From mobile screens to immersive spaces, I translate complex ideas into visual stories clarity and leadership. www.eyeside.mx

Mexico City, Mexico

Member since May 2017

  • Spanish
  • English

Illustration

Brand / Graphic Design

Animation

Art director/ Motion Designer at MikeWorldWide 2024–Present

Art director / Motion Designer at Lento agency 2023–Present

Art Director at Discovery Channel Mexico 2015–2022

Art Director at HBO LATIN AMERICA GROUP 2012–2015

Sr Motion Graphics Designer at HBO LATIN AMERICA GROUP 2011–2012

Jr Motion Graphics Designer at CANAL ONCE 2008–2011

Freelance or contract opportunities

Full-time opportunities

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Available for new projects

Get in touch Lalo Laguna