Euan Lockwood

Hey there, I’m Euan, and I’m all about creating impactful visual identities for businesses looking to make their mark. My goal is simple: to craft a unique, cohesive brand experience that resonates with your audience from the very first glance.Phase 1 - Getting to know youMy process begins with getting to know you, your brand story, and your ambitions. Once we’re on the same page, I dive into research to figure out exactly how your visuals can stand out in your industry. Phase 2 - StylescapesI'll create and present two Stylescapes. Each one will showcase a different design direction based on phase 1. Rather than doing a load of logo concepts, A Stylescape gives you an overall feel for what your visual identity could look like, based on found and generated visuals (think advanced mood board!). It brings together typography, colours and visual styles in a way that you can visualise your brand.Phase 3 - Design and developmentNow that we've established and agreed together on a visual direction, I move on to the development of a single concept using your chosen Stylescape as our North Star. Why just one concept? Well, rather than coming up with a few different, random concepts, we have already been on a journey together to understand exactly what you need. Creating a single concept is the final part of outworking that process and you'll find that the concept exactly fits what you were looking for and fills you with joy. If it doesn't (a rare event - but sometimes things don't always work out), I've not done my job in the earlier part of the process, and we'll go back and find out where the problem was, and go again.There's no big reveal as such; you're going with me on the journey, and your input at each stage means we're arriving together at what feels like the best solution.Along the way, you’ll see sketches, mood boards, and mock-ups, and we’ll chat about your feedback in a relaxed, collaborative way. I’ll keep tweaking until every piece feels spot on. By the end, you’ll walk away with a brand identity that speaks volumes about who you are and what you stand for.Here’s a quick look at what you can expect: A thorough brand consultation to outline your goals In-depth research to understand your market and competitors Focused and comprehensive Stylescapes to explore different design directions Refined final designs that capture your brand’s personality Clear, consistent guidelines for using your new visual identity Why work with me? Collaboration: I see you as a creative partner, not just a client. Your insights drive the design. Unique Designs: No cookie-cutter templates—everything is tailor-made to represent your brand. Consistency: Your logo, colour palette, typography, and imagery will all work seamlessly together. Efficiency: My streamlined process ensures quality work delivered on time. Long-Term Support: I’m here to help if you need adjustments, expansions, or extra creative input down the line. When we’re finished, you’ll have a visual identity that’s primed to elevate your brand presence, building trust and recognition wherever you show up.