Ervin Halebic

About This ServiceI partner with product teams and founders to design responsive websites that are clear, usable, and built to scale. Together we define the strategy, structure, and visual language, then turn them into a design-ready system your developers can build from with confidence.AI is part of my workflow where it adds real value: accelerating research synthesis, exploring content and layout directions, and generating visual concepts. Every output is reviewed and refined by a human designer, so you get faster iteration without losing craft, originality, or brand integrity.⭐️ What's IncludedResearch & discoverySitemap & information architectureWireframesMood boards & visual directionContent architectureDesktop and mobile UI designsInteractive prototype (Claude, Figma Make)Iconography & imageryDesign system baselineDocumentation & developer handover💎 How We'll Work Together1. Discover & AlignWe start with your goals, audience, and competitive landscape. I use AI-assisted research to analyse market patterns, user needs, and opportunities faster, then validate the findings with you to shape a clear direction.2. Structure & DefineSitemap & Information Architecture: a logical, scalable structure around user journeys and business goalsWireframes: low-fidelity layouts for key page types, to test flow and hierarchy before visual design beginsContent Architecture: content modules and reusable components, defined early so the design scales3. Shape the Visual DirectionMood Boards: curated references (with AI-assisted exploration) that define tone, style, and aesthetics, refined with your inputIconography & Imagery: custom or curated assets that match your brand, with AI-generated concepts used only where they fit your brand and licensing needs4. Design & PrototypeHigh-Fidelity UI Designs: fully designed pages for desktop and mobileInteractive Figma Prototype: a clickable experience for usability review and stakeholder alignment5. Systemise & Hand OverDesign System Baseline: components, styles, and tokens, organised for consistency and easy extensionDocumentation & Handover: design specifications so your team can implement accuratelyOptional: developer walkthrough or Q&A session💬 Collaboration & CommunicationI work as an extension of your team, not a distant vendor:Regular progress updates via Slack, Loom, or emailReal-time collaboration in Figma, with your feedback built into the processScheduled check-ins at key milestones to keep decisions alignedTransparent AI use: I'm happy to explain where and how AI supports the work, and to adapt to your preferences or policies🤝 Why Work With MeA strategic design partner who challenges assumptions and recommends what's best for your users, not only what's requestedAI-enhanced efficiency with human judgment on every decisionClean, developer-friendly deliverables that reduce rework and speed up launch

We craft distinctive brand and visual identities that capture your essence and resonate with your audience. Whether launching a new brand or refreshing an existing one, we deliver a cohesive visual system that communicates your values, builds recognition, and sets you apart in your market.⭐️ What's included:Current visual identity auditLogotypeBrand symbol/markSystem of colorsTypographyIllustrations (if it’s needed)IconographyBrand guidelinesBrand applicationSocial media templateBusiness Cards💎 Scope & Deliverables:Audit & Discovery - Full review of your current visual identity, assessing brand consistency, strengths, and gaps.Logotype & Brand mark - Design a unique logotype and brand symbol that reflects your business values and personality.Color & Typography system - Develop a color palette and typographic hierarchy aligned with your brand strategy and accessibility standards.Brand guidelines - Compile all design elements into a clear, actionable brand guide to ensure consistent use across all teams and platforms.Brand application - Apply your new identity to key brand materials to show the system in action.Additional support - Design custom business cards, social media templates, etc.💬 CommunicationDaily updates Slack, Loom or emailReal-time collaboration in FigmaRegular meetings

Design system baseline help teams establish a consistent, scalable, and efficient design foundation across all digital products. We audit existing assets, define visual foundations, create a reusable UI component library, and deliver clear documentation to align designers and developers. The result is a robust design system that accelerates workflows, improves brand consistency, and supports long-term product growth.⭐️ What's included: Audit of current UI infrastructure Design system architecture Baseline components library Design tokens and variables Documentation Handover Training and Maintenance support 💎 Scope & Deliverables: Discovery & Audit - Review UI components and design files. Stakeholder interviews to uncover goals and issues. Design Foundations - Define and document core styles and design tokens Component Library - Create and document reusable library of components. Handoff & Training - Conduct walkthroughs, and offer early-stage support. 💬 Communication: Daily updates Slack, Loom or email Real-time collaboration in Figma Regular meetings

Daily design retainer gives you flexible, ongoing access to expert design support across a wide range of needs - from user interface design and prototyping to branding and social media assets. Whether you’re launching new products, updating your website, or refining your visual identity, we become an extension of your team to deliver high-quality, consistent design.⭐️ Full design support: User interface design Web design Product design Prototyping and interaction Design systems Brand and visual identity Mobile apps Social media templates Fresh perspective about new design tools, technologies, AI, and more. 💎 Scope & Deliverables: UI Design – Web/mobile UI updates. Web & App Design – Landing pages, responsive layouts, app screens. Prototyping – Clickable prototypes and interactions (Figma). Design Systems – Maintain components, tokens, and guidelines. Brand Assets – Extend and align with existing visual identity. Marketing Templates – On-brand visuals for social posts and stories. Design Support – Decks, internal tools, and creative tasks. 💬 Communication: Daily updates Slack, Loom or email Real-time collaboration in Figma Regular meetings