Equal

Most SaaS products lose money because of bad UX — not bad features.
Dashboards confuse. Onboarding overwhelms. Internal tools waste time.

Why? Because engineers build for engineers. What looks “simple” to them feels like friction to users.

Every click = mental effort.
Every unclear step = churn.

At Equal, we redesign UX to remove friction and drive outcomes:

✅ Order flow cut from 7 min → 30 sec (ERP)
✅ 4x paid conversions after onboarding fix
✅ 70% drop in training time (data-heavy app)

In outdated industries, raising UX just one level often makes you the best in category.

🚀 Trying to raise funding or boost user retention?
Let’s identify the UX bottlenecks that silently block your growth.
→ Message us — if your product fits, we’ll review it.