UX/UI & Brand Specialist + Founder of swish®

Senior UX/UI & Brand Design Specialist with 14+ years of experience designing high-performing websites and digital products for businesses across a wide range of industries. I specialise in blending user-centred strategy, intuitive interface design, and thoughtful brand direction to create digital experiences that elevate brands, simplify interactions, and deliver measurable business results.

Through my studio swish®, I work closely with businesses & startups to simplify complex user journeys, increase engagement, strengthen brand perception, and improve conversion rates. My process spans discovery workshops, UX strategy, wireframing, prototyping, and interface design—always with a strong focus on clarity, usability, accessibility, and attention to detail.

twine.fm/madebyswish

Chester, United Kingdom

Dribbble Pro

Member since Dec 2013

  • English

Web Design

UI / Visual Design

Brand / Graphic Design

Creative Director at madebyswish Ltd 2019–Present

Freelance or contract opportunities

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Available for new projects

Get in touch Emma Houghton