Full Strategy, Brand & Website
From $50,000
|
2 months
IntroWe build your brand’s entire ecosystem to help shape the way your business is perceived and experienced by your audience.The result not only sets you apart from the competition, it also enhances user satisfaction, fosters customer loyalty, and increases brand equity.Brand StrategyWe bring all key stakeholders together for a Brand Sprint session, where we collaborate to shape the strategic direction for your brand. Through multiple targeted exercises, we define the brand positioning, define its personality, and uncover what the brand stands for. The insights and decisions from this session provide us and key stakeholders with a clear strategic roadmap that is crucial in guiding the rest of our branding process.Discovery PhaseWe combine the strategic foundation from the Brand Sprint with visual research on competitors, typography, image treatments, and other graphic elements that could be relevant to the project. All this information allows us to fully understand the broader context of the project, whilst providing us with all the necessary ingredients to begin with developing a visual direction.Visual DirectionThe next phase is about establishing the visual direction for the brand. We create a comprehensive stylescape that presents a holistic concept and graphic language. This is a curated selection of colors, textures, imagery, and design elements that capture the essence of what the brand could embody. The purpose of stylescapes is to align with all key stakeholders on the visual look and feel of the brand. It's a crucial step in ensuring everyone shares the same vision before we proceed with detailed design work.Brand IdentityBuilding on the agreed visual direction from the previous phase, we craft an identity that encapsulates the brand’s essence through a contemporary visual language. The new identity is presented to key stakeholders and showcases how it can be applied across digital and print formats.Brand GuidelinesWe produce a set of guidelines that specify the correct application of visual identity elements such as logos, fonts, colours and imagery. This is a digital document that is universally accessible to stakeholders and external partners, whilst allowing for greater version control and future brand updates.
