David | DAV.(RIL) STUDIO

Ideal for founders launching or rebuilding a business who need a clear market position before making visual decisions.I do not begin with design files. Before a single visual asset is created, I establish what your brand needs to communicate, who it is built to reach, and why a buyer should choose you over a competitor.Whether or not a standalone strategy document is included in your deliverables, the strategic foundation remains non-negotiable for every project. I use that commercial reasoning to drive every design decision, ensuring your scope stays fully tailored to your launch requirements without paying for assets you will not use.May Include:• Strategy Session & Brand Strategy Development• Creative Direction & Full Logo Suite• Brand Typography & Color Palette• Brand Graphics (patterns, illustrations, mockups)• Curated Imagery Direction• Brand Guidelines / Book & Print and web-ready filesHow I Work:Step 1. Strategic AuditWe start with an online meeting or text discussion to go over your goals, audience, and vision. This gives us everything we need to move into the work with a clear direction. Depending on the scope, I also offer a dedicated brand session to go deep into who the brand is for, what it stands for, and how it should communicate. This becomes the strategic foundation before any design begins.Step 2. Visual System & DirectionBased on what we defined together, I develop the visual direction for your brand: logo, color palette, typography, and any additional elements outlined in the scope. Each decision is intentional and tied back to your goals and story.Step 3. DeliveryOnce everything is approved, I'll deliver all your brand assets in organized, ready-to-use files, along with a brand guidelines document to keep everything visually and strategically consistent as your brand grows.Step 4. Ongoing SupportThe project doesn't end at delivery. I stay available for questions, and if new needs come up down the line, we can always continue working together.Working With Me Means:• Direct Engagement: You work strictly with me across all stages, with no handoffs to juniors or external contractors.• Strategic Rationale: Every visual asset is directly connected to your market positioning and business logic.• Scope Protection: Clear deliverables and fixed terms defined before work begins, ensuring zero budget creep.• Production Standards: Organized, production-ready files designed for immediate deployment across web and print.• Predictable Communication: Regular updates at every milestone and responses guaranteed.If you want to build a branding backed by a clear commercial strategy, send me a brief note about your business. I will examine your request and follow up to schedule a call where we can audit your positioning and define the exact scope your business needs.

Ideal for founders launching or scaling a business who need a digital presence that reflects their true market positioning and converts visitors into buyers.I do not start with visual templates or decorative effects. Before a single layout is designed, I map out the site architecture, user flow, and content hierarchy that guide your audience toward a clear decision.A website must perform when you are not in the room to explain it. Whether developed on Framer for bespoke interaction precision or Shopify for scalable e-commerce, the technical stack is selected strictly to support your business model.May Include:• Creative Direction & Up to 10+ custom pages• Site map & user flow architecture• CMS or e-commerce setup• Responsive Mobile-Friendly Design• Search Engine Optimization & Essential Integrations• Custom Domain & Analytics setup• Legal Pages & Website management training videos• Up to 30 days of follow up supportHow I Work:Step 1. StrategyI analyze your market positioning and audience context before planning any visual elements. I map out a structured sitemap and build detailed wireframes, establishing the message hierarchy and story flow so the narrative performs commercially before styling begins.Step 2. DesignI develop the creative direction and hero section concept to set the visual standard for the site. Once the core direction aligns with your positioning, I expand the visual system across all remaining pages, responsive layouts, and interactive states.Step 3. DevelopmentI build the custom site directly on Framer or Shopify with fluid animations, precise typography, and full responsiveness across all screen sizes. I connect essential integrations and perform rigorous cross-browser testing to guarantee flawless technical performance.Step 4. Launch & HandoverI manage domain pointing, basic technical SEO setup, and final hosting configuration for a seamless launch. I provide direct video walkthroughs so you can manage your site independently, alongside 30 days of post-launch support for any technical adjustments.Working With Me Means:• Direct Engagement: You work strictly with me across all stages, with no handoffs to juniors or external contractors.• Strategic Rationale: Every visual asset and layout structure is directly connected to your market positioning and business logic.• Scope & Budget Protection: Clear deliverables, timelines, and fixed terms are defined before work begins, ensuring zero budget creep.• Responsive & Technical Precision: Your website is custom built on Framer or Shopify, fully tested across all mobile devices and screen resolutions for optimal speed and performance.• Post-Launch Safety Net: Complete account ownership and 30 days of direct post-launch support to guarantee your team feels confident managing the platform.If you want to build a custom website backed by clear commercial strategy, send me a brief note about your business. I will review your request and schedule a call to audit your site structure, evaluate your positioning, and define the exact scope your launch requires.

Ideal for founders who need specific physical or digital touchpoints to support a product launch, retail expansion, or client communications.I do not design isolated assets in a vacuum. Every packaging element, presentation deck, or printed collateral piece is built directly from your established strategic foundation, ensuring your brand maintains its commercial position across every touchpoint.Whether you are launching a physical product line, pitching to stockists, or publishing client workbooks, deliverables are curated strictly to match your distribution channels without requiring unnecessary design packages.May Include:• Product packaging and labels • Wholesale catalogs and line sheets • Investor and pitch decks • Digital workbooks and PDF guides • Social media template & Newsletter layouts • Print collateral and stationery design• Print specification guidance & Printer handoff filesWorking With Me Means:• Direct Engagement: You work strictly with me across all stages, with no handoffs to juniors or external contractors.• Strategic Rationale: Every visual asset is directly connected to your market positioning and business logic.• Scope Protection: Clear deliverables and fixed terms defined before work begins, ensuring zero budget creep.• Production Standards: Organized, production-ready files designed for immediate deployment across web and print.• Predictable Communication: Regular updates at every milestone and responses guaranteed.If you need to extend your brand identity across tailored physical or digital touchpoints, send me a brief note with a list of required collateral and a link to your brand guidelines or website. I will review your visual system and follow up to define the exact scope your launch requires.