Biography
The founder of GrowthBoost and the strategist behind its diagnostic approach.
His work starts with a simple principle:
Don’t prescribe before you diagnose.
Businesses rarely have just one marketing touchpoint.
A customer might discover you through Instagram, search for you on Google, visit your website, read reviews, make an enquiry, speak to your team, attend a consultation and receive follow-up before deciding to buy.
Those aren’t separate marketing activities to the customer.
They’re one journey.
My role is to look across that journey as a connected commercial system rather than assume the answer is more advertising, a new website, better SEO or another piece of technology.
He examines how customers find you, what happens when they engage, how enquiries are handled, where momentum breaks down, what happens after the sale and where opportunities may be escaping.
Wolverhampton, United Kingdom
Member since Mar 2019
