Daniel Rotter

A logo is one piece. A brand identity is the whole system.This package goes beyond the mark and builds the full visual language your brand speaks. Every touchpoint, from your website to your business card, feels like it belongs together. Consistent. Intentional. Unmistakably yours.This is for companies that want to enter a market with clarity, rebrand with purpose, or finally align their visual presence with the quality of what they actually do.What's included:Logo design (with all variations and contexts)Color palette: primary, secondary, and functionalTypography system: headline, body, accentBrand Guide covering brand vision, logo usage rules, color values, type specs, and do's & don'tsBusiness card design (additional print items available as add-ons)Up to 3 revision rounds across the projectFull delivery package: SVG, PDF, PNG, JPG in every format you'll needHow it works:We start with a questionnaire or your existing brief. Once I have a clear understanding of your brand's direction and a 50% deposit to begin, I develop the full identity in stages: logo first, then the system. The process typically takes 4–6 weeks depending on scope and feedback speed.You work directly with me throughout. Everything I deliver is documented in the Brand Guide so your team (and any future designer) can work with it correctly from day one.

A logo is the first thing people see. It should be the last thing they forget.Every logo I design starts with a concept, not a template. After 20+ years of crafting marks for brands across industries, I've learned that the strongest logos are deceptively simple: geometric, purposeful, and built to last across every context they'll ever appear in.What's included:2–3 distinct logo concepts, each with its own rationaleMultiple variations per concept: horizontal, stacked, monogram, icon-only where applicablePairing with custom typographyPresentation across light, dark, and single-color backgroundsUp to 3 revision roundsFinal files in SVG, PDF, PNG, and JPG, print and screen readyHow it works:You fill out a brief or questionnaire (I'll send it). Once I have clarity on your brand and a 50% deposit, I get to work. Initial concepts typically land within 7–14 working days. The full process, including revisions and final delivery, takes about 3–4 weeks.If you're unsure whether you need a logo or a full identity, feel free to reach out. I'll tell you honestly what makes sense for where you are.