Cpg Brand Identity & Packaging Design
From $25,000
|
4 weeks
Full brand identity and packaging design for new CPG launches, rebrands, and physical product lines. From primary logos and color palettes to print-ready dielines, we build your brand and scale it across your entire product lineup.BEST FOR: Founders launching a new CPG brandEstablished companies looking for a rebrandBrands prepping a unified packaging system for major retail buyer pitches.WHAT'S INCLUDED:Core Brand Identity System:Primary logo, secondary marks, and brand lockupsBrand color architecture (digital & Pantone specs)Typography hierarchy & font pairingsStyle guide and usage rulesMaster Packaging Architecture:Shelf Hierarchy: Strategic placement of product titles, key claims, and flavor callouts for fast shopper conversion.Hero SKU Design: Full master artwork execution for your primary flagship product.Scalable System Rules: Visual guidelines and layout logic for future line extensions and flavor rollouts.Production-Ready Files: Precise dielines engineered with your printer, Pantone color separation, bleed setup, and spot finish specifications (foil, emboss, spot UV).High-Impact Mockups:High-resolution 3D digital mockups (single products & line groupings) for investor decks, DTC, and pre-launch marketing.Complimentary Print Advisory & Vendor Handoff:Direct pre-press file handoff according to your print supplier’s exact technical specifications.Advisory proof reviews to verify that digital artwork, specs, and special finishes match design intent before production.Note: Final physical print production, proof sign-off, color matching on-press, and manufacturing tolerances remain the sole responsibility of your chosen print vendor.OPTIONAL ADD-ONS (Post-Launch):Physical product photography shootsAI-assisted, editor-polished product visualizationsTIMELINE & RUSH OPTIONS:Standard Sprint Timeline: 4 WeeksWeek 1 (Brand Direction): Kickoff, research review, concept ideation, and approval of core brand identity & label directions.Week 2 (Packaging Execution): Layout refinement, hero SKU design execution, and information hierarchy approval.Week 3 (Pre-Press & Mockups): 3D realistic product mockups and precision print-file preparation.Week 4 (Proofing & Handoff): Final print approval, production file handoff to print vendor, and press oversight.*Note: Delivery within 4 weeks assumes a 24–48 hour turnaround on feedback milestone reviews. Timelines flex naturally based on your team’s review availability and internal approvals.CHECK-INS & REVIEWS:3 Milestone Review Calls: Live 1-on-1 presentations at the end of each phase (Brand Directions, Packaging Concepts, Pre-Press Polish).Weekly Async Updates: Short, structured progress updates between milestone calls to maintain momentum.SCOPE & GUARANTEES:Transparent Pricing: Packages start at $25k for brand identity + 1 hero packaging system. Additional variants/flavors are scoped predictably during kickoff.Strict Confidentiality: Full NDA compliance for unreleased products and unannounced rollouts.*Introductory Dribbble kickoff rate. Prices will increase after our first 5 platform bookings.