Obey Rebranding Project
From $50
|
6 weeks
The goal for this project was to take an existing brand and shift it's current market to a new market and target audience. I chose to shift the brand OBEY, which does streetwear clothing into a bank. I took inspiration from George Orwell's dystopian novel, 1984, to create a tongue and cheek brand identity that stood out from traditional banks.
