Ayub Ansary

Most games don’t fail because of graphics or story, they fail because players drop off after the first session. Retention is the real currency of gaming.That’s where I step in. I design game UI, UX flows, onboarding systems, core loops, and monetization models that keep players engaged, spending, and returning. Every layout, menu, and system I create is built to increase D1/D7 retention, boost ARPDAU, maximize LTV, and reduce churn.I’ve designed for AAA studios, indie creators, mobile publishers, and esports brands across Unity, Unreal Engine 5, Godot, and Roblox/UEFN. Whether you’re launching a new title, optimizing an existing game, or scaling LiveOps, I design systems that sell without feeling salesy - blending player enjoyment with business KPIs.👉 If your current design feels beautiful but static, you’re losing players (and revenue). I create game systems that feel alive, delivering immersion, engagement, and monetization at scale.What I Deliver (Conversion-Focused Game Design) Game UI/UX Design That Converts → 2D/3D intuitive HUDs, clean menus, responsive layouts, controller-friendly designs. Every click is tested against drop-off and friction points. Onboarding & FTUE Optimization → tutorials that teach, not frustrate. Seamless first-time experiences that improve new player retention by guiding users toward “aha” moments quickly. Core Loop & Meta Progression → addictive reward cycles, achievements, leveling systems, and meta layers that drive habit formation and daily engagement. Monetization Systems → battle passes, IAP funnels, gacha mechanics, ad flows, DLC storefronts — optimized for maximum ARPPU without breaking trust. Player Engagement Features → leaderboards, guilds, tournaments, social hubs, and Discord/Twitch integrations that turn players into communities. LiveOps & Seasonal Content Design → scalable event frameworks, challenges, and reward systems that fuel long-term revenue. Economy & Balance Systems → spreadsheets, economy docs, and token sheets ensuring fairness, sustainability, and player-driven longevity. Analytics-Ready Flows → A/B testing hooks, funnel tracking, heatmap integration. Everything I design can be measured, tested, and optimized. Future-Ready Experiences → VR/AR interactions, Web3/NFT marketplaces, cross-platform responsive design for mobile, PC, and console. My Game UI Design Process (Built for Growth) Discovery & Research → I study your audience: casual, midcore, hardcore, esports fans, or streamers. I map what makes them engage, spend, and stay. Wireframes & Flowcharts → I design player journeys: onboarding → engagement → progression → monetization. High-Fidelity UI/UX Design → cinematic HUDs, interactive animations, scalable layouts, gamified menus. Testing & Iteration → usability tests across platforms; A/B experiments on flows; data-driven refinements for retention and revenue. Final Delivery → developer-ready design kits: Figma files, annotated GDDs, balance sheets, UI components, token libraries. Every stage is optimized to reduce churn, increase retention, and improve conversion rates.Industries & Niches Where My Game Design Converts🎮 AAA & Indie Video GamesI design cinematic HUDs, lore-driven interfaces, progression systems, and roadmaps that scale for both blockbuster titles and indie games. Whether it’s 3D RPGs, 2D platformers, horror survival games, or story-driven computer games, my focus is on consistency, immersion, and scalability.📱 Mobile, Kids & Casual GamesI create App Store/Play Store–optimized onboarding flows (FTUE), reward systems, and IAP funnels for mobile games. This includes kids games, puzzle games, quiz games, and block-based casual games where usability, clarity, and habit loops are essential for engagement.🃏 Card, Board & Strategy GamesFrom digital card battlers and board game adaptations to quiz/trivia interfaces and turn-based strategy dashboards, I design UI systems that support clarity, fairness, and replayability. My work covers deck-building UX, level design overlays, and reward progression systems for long-term engagement.🎮 Console & Online GamesI design Xbox and PlayStation game UIs, ensuring controller-friendly layouts, immersive HUDs, and cross-platform flows. For online games, I focus on matchmaking systems, guilds, chat, and progression dashboards that keep players connected and active.⚔️ Esports & CommunitiesI design tournament systems, sponsorship modules, team hubs, and fan engagement flows that keep esports organizations profitable and fans invested. Features include leaderboards, match schedules, and Twitch/Discord integrations.🕶️ VR/AR & Emerging TechI craft immersive UI/UX for VR headsets, AR apps, and mixed-reality games. From spatial HUDs to holographic menus, my designs focus on low-latency, intuitive control, and experiential previews.🛒 Marketplaces, Web3 & Digital Game StoresI design skin stores, NFT/Web3 marketplaces, DLC shops, and battle pass flows, ensuring secure transactions and trust-driven checkout UX.📚 Educational & QA GamesI design gamified platforms for learning, testing, and QA-style game flows. Features include level-based course paths, streak systems, and subscription models to keep learners motivated.🐾 Special Systems: HUD & Level DesignI create custom HUDs, mission dashboards, and level progression interfaces tailored for RPGs, shooters, platformers, and adventure games. Each system balances clarity, reward feedback, and CRO opportunities.Proof & ResultsI have helped more than 15 game and tech brands increase retention and revenue by designing UI/UX systems that turn players into long-term users.Through collaboration with over 10 cross-disciplinary experts - including developers, product managers, and artists - I ensured projects were not only visually strong but also strategically aligned with business growth.My design systems have delivered measurable results, including higher D7 retention, improved ARPDAU, stronger LTV, and optimized in-game purchase funnels. These outcomes show that design is not just about aesthetics, it is a direct growth driver.With experience spanning PC, console, mobile, VR/AR, and WebGL, I bring proven expertise across platforms, ensuring every design works seamlessly for different players, devices, and markets.Why Work With MeMost designers make things look good. I design with one purpose, to convert players into loyal, paying communities.Every interface, flow, and system I create answers one question: “Will this increase engagement, retention, and revenue?”From button placement to economy balance, I treat design as a growth engine, engineering long-term retention, sustainable monetization, and measurable ROI.👉 In gaming, every interaction is a conversion opportunity. I design experiences that turn clicks into commitment, sessions into loyalty, and players into lifetime value.

Gaming websites aren’t just storefronts, they’re immersive hubs where communities form, players discover, and audiences stay engaged. I design gaming websites, landing pages, and interactive UX flows that merge cinematic visuals, real-time interaction patterns, and CRO-driven strategies.From AAA game studio showcases to esports tournament hubs, VR/AR game launches, and gaming marketplaces,I create responsive cross-platform designs that include gamification elements and community-driven UX to keep players hooked and fans returning.Whether you’re launching a title on Steam, Epic Games, or App Store, building an esports brand, creating a guild or community platform, or selling hardware and accessories, I design websites that boost downloads, increase sign-ups, drive subscriptions, and maximize in-game sales.👉 If your gaming website feels static, you’re losing players. I create websites that feel alive - keeping fans engaged long after the first click.What Your Gaming Website Will DeliverWhen you work with me, your gaming website isn’t just designed - it’s engineered for immersion, engagement, and conversion. Every detail is crafted to meet the needs of today’s gaming industry across PC, console, mobile, VR/AR, esports, and streaming platforms. Immersive Figma Design - game-centric layouts with cinematic visuals, bold typography, and scalable components for different gaming ecosystems. Cross-Platform Responsive Systems - optimized flows for desktop, mobile gamers, and console communities. Player Engagement Architecture - live chat, leaderboards, tournaments, guild sign-ups, event calendars, and streaming integrations (Twitch, YouTube Gaming, Kick). Gamification & Monetization - interactive progress systems, achievements, subscription funnels, merch/ecommerce stores, and in-game purchase flows. Performance & Accessibility - lightweight builds for fast loading even with trailers/3D assets, plus WCAG accessibility standards for global player reach. Analytics & Testing-Ready - designs structured for A/B testing, heatmaps, and retention tracking to optimize engagement and ROI. Developer-Friendly Handoff - organized Figma files, UI kits, reusable components, annotations, and design system tokens for seamless dev integration. Future-Ready Add-Ons - support for 3D previews, AR/VR modules, NFTs/Web3 features, and evolving gaming tech. My Gaming Website Design ProcessDesigning for gaming requires more than visuals, it’s about crafting online worlds that extend the play experience. My design process ensures every website is interactive, immersive, and conversion-driven, tailored to boost downloads, subscriptions, sign-ups, and community engagement. Discovery & Audience ResearchI define audience types - casual players, competitive esports fans, streamers, or communities and align with core goals: downloads, registrations, subscriptions, or in-game purchases. Wireframes & Interaction MappingI map discovery journeys from homepage → community hubs → downloads/purchases, including leaderboards, guild sign-ups, and event registration flows. High-Fidelity UI/UX DesignI deliver immersive layouts with cinematic visuals, bold typography, micro-interactions, gamification elements, and responsive cross-platform flows optimized for PC, mobile, and console players. Usability Testing & IterationI test across devices, platforms, and gamer behaviors. Incorporate accessibility standards, A/B testing readiness, and data-driven refinements to maximize retention and ROI. Final DeliveryA pixel-perfect, developer-ready Figma package with design systems, reusable components, annotations, analytics hooks, and support for live features like streaming embeds and AR/VR modules. Industries & Verticals I Support in GamingI’ve designed for studios, esports teams, and gaming brands, helping them engage, monetize, and grow audiences. Game Studios (AAA & Indie) - cinematic websites for trailers, lore, roadmaps, and downloads that convert visitors into loyal players. Esports Organizations - team hubs, sponsorship visibility, and tournament registration flows designed for scale and fan engagement. Streaming Platforms & Influencers - live streaming embeds, subscription funnels, and merch stores optimized for fan monetization. Gaming Marketplaces - platforms for skins, mods, collectibles, and NFT/Web3 assets with trust signals and secure UX flows. Mobile Games & App Publishers - app store optimized landing pages, cross-promotion flows, and in-app purchase funnels. VR/AR Gaming - immersive websites built to showcase next-gen gameplay with interactive previews and experiential layouts. Guilds & Communities - gamified social hubs, forums, and onboarding flows to grow membership and increase retention. Events & Tournaments - registration systems, ticketing funnels, and match schedule layouts built for conversion and clarity. Gaming Hardware & Accessories - ecommerce landing pages for headsets, GPUs, and consoles with comparison modules and cart optimization. Educational & Training Games - edutainment platforms with subscription models, gamification layers, and course enrollment flows. Gaming Websites Built to Convert 🎮 15+ Gaming Projects Designed Personally - from indie creators to global enterprises in entertainment, esports, and technology. 🕹️ Specialized Gaming UX Expertise - websites designed for game launches, esports ecosystems, communities, and streaming platforms. 💻 Cross-Platform Ready - optimized experiences for console players, PC audiences, and mobile gamers. 🏆 10+ UX Professionals Collaborated With - delivering consistent quality, scalability, and speed. 📈 Conversion-First Approach - designs structured to increase downloads, sign-ups, event registrations, and in-game purchases. 🔥 Proven Engagement - websites built with interaction design, gamification, and community UX patterns to keep audiences returning. 👉 In gaming, engagement is currency. I design websites that turn every click into lasting growth-players, fans, and loyal communities.If you’re working on a gaming project, from a new title launch to a community platform - I’d love to connect and design a website that engages and converts.