Alina Vertyporokh

A strong product is more than a collection of screens. It needs clear logic, intuitive workflows, and an experience that helps users understand what to do next.What’s Included:Product UX: Clear architecture, navigation, user flows, screen logic, and key interaction states for the agreed product scope.Product Interface Design: Complete product screens built around the approved UX, visual direction, and key interaction patterns.Design System: A scalable library of reusable components, variables, styles, states, and UI patterns.Interactive Prototype: A clickable Figma prototype demonstrating the key flows and product behavior.Developer Handoff: A clean, organized Figma file with components, assets, states, and implementation details ready for development.Design Process:Product Discovery: Understanding your product, users, business goals, existing materials, and the core problems we need to solve.Product Structure: Defining the main user flows, screen hierarchy, navigation, and how the key parts of the experience connect.UX Design: Structuring the core screens, actions, states, and interactions before moving into final UI.Visual Direction: Exploring the look and feel of the product through references, interface patterns, typography, color, and key UI elements.Product Design: Developing the approved direction into polished high-fidelity screens, interactions, and reusable components.Design System: Building the component library, variables, styles, states, and patterns needed to keep the product consistent and scalable.Prototype & Handoff: Connecting the key flows, refining the experience, and preparing a clean, organized Figma file for development.💬 Send me your product, early concept, or existing interface, and I’ll help identify the key flows and the right direction for the next stage.

Whether you’re starting from scratch or redesigning an existing site, your website should clearly communicate what you do, why it matters, and where users should go next.What’s Included:Website Strategy: Defining the right structure around your product, audience, goals, and up to 5 key pages.Site Structure: Organizing navigation, page hierarchy, and content flow across the website.Creative Directions: Two moodboards and two homepage concepts exploring different visual approaches.High-Fidelity Design: Up to 5 custom pages developed in the selected direction with consistent layouts, components, graphics, and interactions.Interactive Prototype: A clickable Figma prototype showing the main navigation and key interactions.Responsive Design: Desktop and mobile layouts adapted for a clear and consistent experience.Developer Handoff: A clean Figma file with reusable components, assets, interaction details, and animation notes where needed.Design Process:Project Discovery: Understanding your product, audience, goals, existing brand materials, and what the website needs to achieve.Site Structure: Defining the page hierarchy, navigation, and content flow across the agreed pages.Visual Direction: Creating two moodboards and two homepage concepts to explore different visual directions.Website Design: Developing the selected direction into up to 5 high-fidelity pages with consistent components, graphics, and interactions.Prototype & Responsive: Connecting the key pages in an interactive Figma prototype and adapting the approved design for mobile.Developer Handoff: Finalizing the website and preparing an organized Figma file with components, assets, interaction details, and animation notes for development.💬 Send me your brief, product, or current site, and I’ll help define which pages you need and how we should approach the design.

Even a great product can be hard to sell if the landing page feels unclear, generic, or difficult to navigate.I’ll turn your offer into a focused page structure with clear messaging, strong visual hierarchy, and a design that helps visitors understand the value and take action.What’s Included:Page Strategy: Defining the right page structure around your product, audience, and conversion goal.Content Flow: Organizing information so visitors can quickly understand what you offer and why it matters.Visual System: A cohesive direction for typography, color, imagery, custom graphics, and supporting visual elements.High-Fidelity Design: A complete landing page with refined layouts, sections, interactions, and visual details.Responsive Design: Desktop and mobile layouts adapted for a clear experience across screen sizes.Developer Handoff: A clean, organized Figma file with reusable components, styles, assets, interaction details, and clear animation notes where needed.Design Process:Project Discovery: Understanding your product, audience, goals, existing brand materials, and the main purpose of the landing page.Page Structure: Organizing the content hierarchy, key sections, and overall page flow before moving into visual design.Visual Direction: Creating two moodboards and two first-screen concepts to explore different creative directions.Full Page Design: Developing the selected concept into the complete landing page with consistent visuals, graphics, and interactions.Responsive Design: The approved design is adapted for mobile while keeping the same visual direction and structure.Developer Handoff: Preparing a clean, organized Figma file with components, styles, assets, interaction details, and animation notes ready for implementation.💬 Send me your idea, product details, or existing landing page, and I’ll help turn it into a clear, focused page that supports your main goal.

A strong SaaS product needs more than clean screens. It needs an interface that makes complex workflows feel clear, intuitive, and easy to use.What’s Included:Core Product Screens: Up to 5 high-fidelity screens focused on the most important part of your SaaS or web app.UX Structure: Clear screen hierarchy, navigation, and user flow planning for the screens included in the scope.Scalable UI Foundation: Reusable components, styles, and UI patterns that can support future product growth.Key States & Interactions: Hover, active, loading, empty, and other relevant states designed where needed.Interactive Prototype: A clickable Figma prototype showing the main flow between the designed screens.Developer Handoff: A clean, organized Figma file prepared for implementation.Design Process:Product Discovery: Understanding your product, users, goals, existing flows, and the core functionality included in the scope.UX Structure: Organizing the screen hierarchy, navigation, and key user flow before moving into visual design.UI Direction: Defining the visual direction, interface patterns, and overall look and feel of the product.Product Design: Designing the core screens, reusable components, key states, and interactions.Prototype & Refinement: Connecting the main flow, reviewing the experience, and refining the selected direction.Developer Handoff: Preparing a clean, organized Figma file with components, styles, and assets ready for implementation.💬 Send me your idea, current product, or existing screens, and I’ll help define the right design scope and next steps.

A strong brand needs more than a good logo. It needs a visual system that feels consistent, recognizable, and easy to use wherever the brand appears.What’s Included:Logo System: A primary logo with flexible variations designed to work across different formats and touchpoints.Color & Typography: A cohesive color palette and type system that define the brand’s visual character.Visual Identity System: Supporting graphic elements, shapes, patterns, and layout principles that create a consistent visual language.Art & Imagery Direction: A clear visual direction for photography, illustration, and other brand imagery.Brand Applications: Selected applications that show how the identity works across real brand touchpoints.Brand Guidelines: A practical guide to help you use the identity consistently as the brand grows.Final Deliverables:Primary logo + logo variationsColor paletteTypography systemSupporting visual elementsArt & imagery directionSelected brand applicationsBrand guidelinesEditable source filesFinal assets in SVG, PNG, PDF, and other required formatsDesign Process:Discovery: Understanding your brand, audience, positioning, goals, and existing materials.Visual Direction: Developing two creative directions that explore how the brand could look and feel.Identity Development: Building the selected direction into a complete visual identity system.Applications: Applying the identity to key touchpoints to make sure it works consistently in practice.Handoff: Finalizing the system and preparing organized files, exports, and guidelines.💬 Send me a short description of your brand, what you already have, and where the identity will be used. I’ll help define the right scope and next steps.