Arif WorkLab

A brand that connects is more than a logo.The Brand Identity System brings strategy, design, and story together into a complete, scalable system that grows with your business.What’s included:→ Brand Strategy: define purpose, voice, and direction→ Audience & Market Insight: position your brand to resonate and stand out→ Concept Development: three logo concepts to choose from→ Visual Identity: logos, typography, color palette, and visual language→ Asset Kit: stationery, social graphics, basic packaging, and tailored brand assets→ Brand Book: a guide to keep your brand consistent and recognizable→ Delivery: ready-to-use files in multiple formatsWhy it matters: Your brand becomes clear, cohesive, and scalable. Every touchpoint tells a consistent story, builds trust, and leaves a lasting impression.For: startups, growing, or established brands ready for a story-driven, strategic identity.

A strong brand begins with a solid foundation.The Core Brand Identity gives your brand the essentials to look professional, feel authentic, and make a confident first impression.What’s included:→ Brand Discovery: uncover what makes your brand unique→ Audience Insight: understand who your brand speaks to and how to connect→ Concept Development: three logo concepts to choose from→ Logo Kit: logo variations, typography, and color palette ready to use→ Asset Kit: essential stationery and starter social graphics→ Guidelines: simple, practical guides to maintain brand consistency→ Delivery: final files ready to useWhy it matters: Your brand starts focused, confident, and memorable. Every visual and message is built from a strong foundation, helping your brand stand out from day one.For: startups and growing brands ready to establish a polished, confident, and authentic presence.