Arif WorkLab

Every brand has a story, and it deserves to be told with clarity and purpose.This system combines visual identity, strategy, storytelling, and a complete asset kit into a comprehensive, scalable brand. It ensures your brand looks refined, resonates with your audience, and grows with your business.What’s included:→ Brand Strategy: define your purpose, voice, and direction→ Audience & Market Insight: position your brand to resonate and stand out→ Concept Development: three logo options capturing your brand’s essence→ Visual Identity: logos, typography, color palette, and visual language→ Layout & Design System: grids, patterns, and visuals for a cohesive look→ Asset kit: stationery, social graphics, packaging basics, and tailored assets→ Brand Book: a guide to maintain consistency and elevate your brand→ Final Files: all assets delivered organized and ready to useWhy it matters: A complete brand identity creates clarity, cohesion, and scalability. Every touchpoint tells a consistent story, builds trust, and positions your brand as professional, memorable, and prepared for growth.For: Startups, growing, or established brands seeking a strategic, story-driven identity with full visual and strategic support.

Every brand has a story, and it begins with how it looks.This package establishes a strong visual foundation that makes your brand confident, consistent, and memorable. Each element is thoughtfully crafted to reflect your brand’s personality, connect with your audience, and tell your story visually.What’s included:→ Logo Concepts: three options capturing your essence→ Typography: fonts expressing your brand’s character→ Color Palette: signature colors defining your brand→ Layout & Design System: grids, patterns and visuals→ Logo Kit: ready-to-use variations for print and digital→ Visual Guidelines: rules keeping your brand consistent→ Final Files: all assets delivered organized and ready to useWhy it matters: A strong visual identity communicates your brand’s story at a glance, builds trust, and ensures every interaction feels intentional and memorable.For: Startups and growing brands seeking a polished, confident, and authentic visual presence.