anouk van der laan

Need a solid foundation for your brand? This package sets a clear visual base — or refreshes your identity with a streamlined rebrand.With 10+ years of experience rebranding major fashion labels, I know how to craft identities that are simple, timeless, and effective. Whether you’re launching your first start-up or refreshing an existing business, this package delivers the essentials to make your brand stand out.What’s included Logo design Color palette Typography system Basic brand guidelines (delivered in Figma or PDF) Process Discovery & Onboarding → We’ll align on your vision, goals, and needs during a kick-off call. From there, first moodboards take shape. Concept Development → I’ll present two variations with logos, palettes, and type explorations. Refinement → Iterations and adjustments based on your feedback. Guidelines → Once the concept is chosen, I’ll create a basic guideline document — practical for designers, DTP-ers, and creatives working on your future marketing. Final Delivery → Delivery of all files, plus a final feedback round. ToolsI work with Adobe Creative Suite and Figma to deliver scalable, professional assets.Hire me for branding

Let’s build your brand from the ground up — or reshape your identity through a full rebrand.With over 10 years of experience shaping and rebranding major fashion labels, I know how to build identities that are both timeless and impactful. Whether you’re a start-up looking for your very first brand identity or an established company ready for a fresh rebrand, this package is designed to give you the full toolkit.A strong brand is more than just a logo — it’s the face of your product or service, and the key to standing out in a crowded market. I’ll help you define that face and translate it into a complete, consistent visual language that works across all touchpoints.What’s included Custom logo design Color palette tailored to your story Typography system Brand guidelines (delivered in Figma or PDF) Brand assets (patterns, shapes, icons, and other bespoke elements) Process Discovery & Onboarding → We’ll start with a call to align on vision, goals, and needs. From here, first moodboards take shape. Concept Development → Initial logos, palettes, and type explorations presented and discussed. I will present 3 variations. Refinement → Iterations and adjustments based on your feedback. Guidelines & Assets → When the concept is chosen, creation of a full brand guideline document and delivery of custom assets. Final Delivery → Hand-off of all files and a final round of feedback. ToolsI work with Adobe Creative Suite and Figma to craft scalable, professional assets.Hire me for branding

Fresh Creative Concepts, Every MonthNeed fresh campaign ideas every month — without the hassle of briefing a new designer each time? This package is designed for brands that want not only execution, but also conceptual creative support.Based on your brand guidelines, I’ll develop strong visual concepts (fully graphical or supported with stock imagery). Once we’ve nailed the direction, I’ll translate it into cohesive campaign assets: banners, ads, and social visuals that look and feel on-brand.👉 Already have clear input and just need your visuals worked out into assets? Then check out my Monthly Marketing Materials Support Package.What’s included Graphical concept development for your campaign Website & email banners (up to 25 images) Paid digital ads (up to 10 images, incl. up to 3 animations) Organic social visuals (up to 20 images) Your brand is unique — if you need a slightly different mix of deliverables, let’s tailor it within this package.Process Onboarding – I’ll review your request and assets, then set a clear plan. Concept Phase – I’ll create 3 concepts based on your input. We’ll connect to fine-tune the direction and select the final concept to move forward with. Execution – I design your campaign assets based on the chosen concept, with check-ins to stay aligned. Revisions – Feedback is welcome. We refine until you’re fully satisfied. Review & Next Steps – Together, we reflect on the results to make the next month even sharper. ToolsI work mainly in Adobe Creative Suite and Figma, but I’m flexible if your team uses other platforms.Add-onPrinted materials available upon request.

Design support that feels in-house, without the overhead.Need ongoing design support without the hassle of searching for a new designer each time? This package is perfect if you already have a clear direction or sketches and want a professional to bring them to life. I’ll shape your campaign visuals into banner sets, ads, and social content that feel cohesive and on-brand.👉 Want me to create everything from scratch, concept and all? Check out my “Monthly Graphical Concept for Marketing Support” service.What’s included Website & email banners (up to 25 images) Paid digital ads (up to 10 images, incl. up to 3 animations if needed) Organic social visuals (up to 20 images) Your brand is unique, so if you need a different set of deliverables, let me know — we can tailor this within the package.Process Onboarding – I’ll review your request and assets, then share a clear timeline. Execution – I create your visuals and share them for review (with quick check-ins to stay aligned). Revisions – Feedback? No problem. We’ll refine until you’re satisfied. Review & Next Steps – Together, we’ll reflect on what worked best so the process gets even smoother next month. ToolsI work primarily in Adobe Creative Suite and Figma, but I’m flexible — happy to adapt if your team uses something else.Add-onPrinted materials (available on request).