Annie Zeng

I started my career in NYC creative agencies before diving headfirst into startups, where speed matters, resources are limited, and great product decisions can change everything.

Today, I partner with founders and growing businesses to define product strategy, design digital experiences, and bring new products to market. Over the past 13+ years, I've helped teams move from fuzzy ideas to launch-ready products through a combination of product thinking, UX/UI design, visual design, prototyping, and design systems.

I enjoy working at the intersection of business, technology, and design by translating complex problems into simple, intuitive experiences. Whether I'm designing an MVP, evolving a product, or helping a team establish a design foundation, my goal is always the same: build products people love to use and businesses are proud to grow.

Got something exciting in the works? Let's chat.