Biography
Co-Founder and Director of S25
Creative leader specialising in crafting digital-first brands and products.
I partner with organisations to create meaningful digital experiences through strategic design thinking and creative execution.
Core expertise:
Digital Brand Strategy & Design
User Experience & Interface Design
Digital Product Development
Creative Team Leadership
My approach combines strategic thinking with hands-on design expertise, helping organizations:
Develop distinctive digital brand identities
Create intuitive, user-centered products
Transform complex challenges into elegant solutions
Build and mentor high-performing creative teams
Previous experience includes creative leadership roles at AKQA Australia, where I guided major digital transformation projects for national and international brands.
Prior to Australia, I founded and ran a successful digital creative agency in Milan, working with global clients across luxury, tech, and consumer sectors.
Sydney, Australia
Member since Jan 2022
Languages
Top Specialties
Web Design
UI / Visual Design
Brand / Graphic Design
Work History
Co-Founder, Creative Director at S25 2024–Present
Creative Director, XD at AKQA 2017–2024
Seeking
Freelance or contract opportunities