Analia Morado

A complete identity and packaging engagement for new product brands that need to be built as one coherent world from the beginning.Rather than treating branding and packaging as separate stages, we develop both together. The identity is shaped with the physical product in mind, while the packaging becomes one of the first and most important expressions of the brand.The result is a visual system designed to move naturally from symbol and typography to label, box, bottle or object.What’s IncludedDiscovery and product assessmentBrand and creative direction2 integrated identity routesComplete logo systemColor and typographyCore visual languagePackaging concept for 1 SKUFront / back artworkMaterial and finish directionKey brand applicationsPresentation mockupsBrand and packaging guidelinesProduction-ready artwork

A logo-led identity project for new brands, products and ventures that need a strong visual starting point.The process combines logo development with the essential visual decisions required to make the mark work as part of a real brand: typography, color, composition and supporting graphic elements.Rather than delivering an isolated logo, we build a compact visual toolkit that gives the identity context, consistency and room to grow.What’s IncludedDiscovery and creative briefingVisual territory and reference direction2 logo and identity directionsPrimary logoSecondary / compact logo versionsSymbol or monogram when relevantColor paletteTypography selectionSupporting graphic device2–3 key applicationsLogo usage sheetFinal vector and digital assets

A comprehensive visual identity system for brands that need more than a foundational logo and palette.We develop the identity as a complete visual language: defining how typography, image, color, composition and graphic elements work together across different touchpoints.The result is a flexible system designed not only to launch well, but to remain coherent as the brand grows into new formats, communications and experiences.What’s IncludedDiscovery and brand assessmentStrategic and visual territory2 creative directionsComplete logo familyColor systemTypographic hierarchyGraphic languageLayout and composition principlesImage / art directionSupporting elements, patterns or iconography when relevant5–6 key brand applicationsComprehensive visual guidelinesFinal master assets

For existing brands that have evolved beyond the identity they currently have.We begin by identifying what is worth preserving, what is limiting the brand and where the greatest opportunity for change lies. The goal is not change for its own sake, but to build a clearer and more relevant expression of what the business has become.Depending on the project, the result may range from a careful evolution of existing brand equity to a more substantial redesign of the visual system.What’s IncludedExisting identity reviewVisual and competitive observationsBrand equity assessmentCreative direction2 redesign routesLogo refinement or redesignUpdated color systemUpdated typographyExpanded visual languageKey application redesignsBrand guidelinesFinal master assets

Identity and packaging direction for wine, spirits and premium beverage products where storytelling, materiality and shelf presence need to work together.We explore the product’s origin, character and positioning before developing a visual concept that can live across label, bottle and supporting details.Particular attention is given to typography, paper, printing techniques and tactile elements that can turn the package into a distinctive and collectible object.What’s IncludedProduct and category discoveryVisual and competitive referencesCreative direction2 label / packaging routesFront and back label designTypographic systemBottle applicationNeck / seal / closure direction when relevantPaper and material recommendationsFoil, emboss or special finish artwork when relevantPresentation mockupsPrint-ready artwork

Packaging design for beauty, skincare, wellness and personal care products where the visual identity and physical object need to feel inseparable.We develop packaging as part of a broader product world, considering form, typography, material, finish, color and image direction together.The goal is to create a product that feels distinctive at first encounter while providing a visual language capable of expanding into a larger family over time.What’s IncludedProduct and audience discoveryCategory and visual referencesCreative direction2 packaging conceptsPrimary packaging artworkTypography and hierarchyColor and material directionFinish recommendationsSupporting packaging direction where applicablePresentation mockupsProduction-ready files

A scalable packaging system for brands with a growing family of products.We first define the master packaging architecture: what stays consistent, what changes between variants and how customers identify category, flavor, formulation or product type.Once the system is established, it is developed across the initial SKU family to create consistency without making every product feel identical.What’s IncludedProduct family assessmentCategory and competitor reviewPackaging architecture2 master design directionsMaster packaging systemSKU differentiation logicColor / typography hierarchyInitial family of 3 SKUsFront and back artworkSystem guidelinesPresentation mockupsProduction-ready artwork

An expanded packaging engagement for products where materials, finishes and physical details are central to the brand experience.Alongside the core graphic design, we explore how printing techniques, labels, substrates, embossing, foil, closures and other tactile elements can contribute to the product’s character.Ideal for premium products where packaging needs to function not only as communication, but as an object worth discovering, holding and remembering.What’s IncludedProduct and category discoveryCreative direction2 packaging routesComplete primary packaging artworkTypographic and graphic systemMaterial directionSpecial finish recommendationsFoil / emboss / varnish artwork when relevantLabel and secondary detail developmentPremium presentation mockupsProduction specificationsPrint-ready final files

Packaging design for a single product or SKU that needs a distinctive presence and a clear connection between brand, product and physical experience.We consider packaging as more than a surface for information. Hierarchy, typography, material, image, color and production decisions are developed together to create an object that communicates clearly and feels intentional in the hand, on shelf and on screen.What’s IncludedProduct and category discoveryCompetitive and visual referencesCreative direction2 packaging conceptsFront and back designInformation hierarchyTypography and color applicationGraphic / image directionBasic material and finishing recommendations3 presentation mockupsPrint-ready production artwork

A focused identity engagement for brands that need a distinctive and flexible visual foundation.We begin by understanding the business, product, audience and ambition behind the project. From there, we establish a clear creative territory and translate it into a visual identity designed to feel coherent, recognizable and capable of growing beyond a single application.The objective is not simply to create a logo, but to give the brand a visual language with enough character and structure to live confidently in the world.What’s IncludedDiscovery and project kickoffStrategic observations and visual referencesCreative direction2 visual identity routesPrimary logoSecondary logo / responsive variationsColor paletteTypography systemCore graphic language3 key brand applicationsBasic usage guidelinesFinal production-ready identity files