Turum-burum

Partnership shaped by trust and proven in Swedish projects.‍From fintech to e-commerce, our work in redesign, development, branding, and conversion optimization is driven by clarity, speed, and analytics. We’re not just a vendor but your Ukrainian long-term digital partner — reliable, fast, and focused on results.Main Services by Turum-burum:Usability AuditStop guessing why users leave. We perform a deep forensic analysis of your current website to identify exactly where you are losing revenue.- Expert evaluation combined with advanced GA4 metrics analysis, heatmaps, and session recordings (Hotjar, Clarity)audit.- A prioritized roadmap in Google Sheets or Slides containing 30-50 actionable hypotheses.- A clear growth plan for your project with detailed recommendations to lift conversion rates.UX/UI DesignWe build interfaces that look appealing but perform even better. Whether starting from scratch or redesigning, our mobile-first approach relies on numbers to guide aesthetics.- We base every interface solution on analytics and user behavior, not just intuition.- Fix interface issues quickly to influence key metrics instantly.- Backed by over 16+ years of redesign experience to reach user-centric results.Conversion Optimization (CRO)We utilize our own time-tested CRO approach.Instead of risking a total overhaul, we improve your product in agile, high-impact sprints.- We offer multiple CRO models—from subscription and fixed-price to classic approaches—so you can pick what fits your business and budget.- Unlike many agencies, our strength is a strong, analytics-driven UX team that makes improvements that work long-term, not just temporary changes that win A/B tests but fail in real life.- We make changes step by step, so you can see results quickly with low investment.And any other digital services you need- SEO services‍From technical SEO and on-page optimization to content strategy and UX-driven SEO — we improve your visibility in Google and turn organic traffic into conversions.- Design implementation‍From global giants (Shopify, Magento, WooCommerce, etc.) to Nordic leaders (Centra, Norce, Litium, etc.) or custom solutions.- Website & Mobile App DevelopmentWe bring high-converting designs to life with clean code and seamless performance.- Branding‍We create visual identities that resonate with your target audience and align with your business goals and missions.

UX benchmarking is a structured evaluation of your website or digital product’s usability, clarity, and feature set compared directly against your key competitors or market leaders.Instead of subjective feedback, UX benchmarking provides:A quantified UX score based on 100+ measurable parametersClear, prioritized recommendations with real-world best practice examplesHighlights of where your product performs well and where it falls behind competitorsDetailed rationale for every suggestion, so your team understands what to change and whyUncovered friction points, feature gaps, and new opportunities to grow for launching a product, scaling fast, or overcoming a performance ceilingStrategic insights to align UX improvements with business, marketing, or growth goalsThis is your roadmap to better UX, smarter design decisions, and long-term product growth with every insight explained, not assumed.

Fintech Design Services:Fintech Mobile App Design (B2C & B2B)We design mobile banking and fintech apps that make financial management effortless for your users while driving engagement for your business. From consumer banking apps that simplify daily transactions to B2B financial tools that streamline enterprise operations, we create interfaces that users trust and love to use.UI/UX Design for Fintech ProductsWe design fintech products that users trust and return to. Whether it’s mobile banking, lending platforms, or investment dashboards, we turn regulatory complexity and layered functionality into intuitive, conversion-oriented experiences. Every detail, from navigation to visual hierarchy, is shaped by analytics, UX principles, and financial industry insight.Fintech Website Design from ScratchAs a full-cycle fintech design company, we handle every stage of your digital product from discovery and user research to UX strategy, UI design, and implementation support. We build secure, conversion-focused platforms that simplify complex financial offerings, reinforce brand trust, and meet both user expectations and business goals.CRO for Fintech WebsitesConversion rate optimization in fintech is not a one-off task — it’s a long-term strategy. As user expectations, market conditions, and compliance standards evolve, your product must adapt. We help fintech platforms stay relevant by continuously analyzing behavior, identifying friction points, and running iterative UX/UI improvements to meet ever-changing needs and requirements. As a result? You get user trust, more conversions, and a product that grows with your customers, not past them.

Our B2B Website Design Services:UI/UX Design for Complex B2B InterfacesB2B platforms often deal with complex logic, data-heavy flows, and multiple user roles. We design intuitive interfaces for CRMs, dashboards, pricing tools, account areas, and more — turning complexity into clarity. Every screen is grounded in research and conversion logic, supporting your sales goals while enhancing usability.B2B Website Design from ScratchLaunching a new B2B website? We take care of everything from discovery and user research to structure, visuals, supervision, and support. We design B2B websites that simplify complex offerings, engage diverse decision-makers, and support conversions across long sales cycles. It’s not just design — it’s a strategic business tool.CRO for B2B WebsitesConversion rate optimization (CRO) isn’t a one-time fix but an ongoing strategy. We treat your website as a dynamic system that evolves with your goals and user needs. Through data analysis, hypothesis testing, and iterative UI/UX updates, we improve conversion at every step of your B2B funnel. As your business grows, your website keeps converting.UX AuditWe conduct in-depth UX audits for B2B websites, dashboards, or mobile apps to analyze user behavior, flows, and interface performance. You get a detailed report with 30–50 hypotheses and a roadmap for improvement, backed by GA4, heatmaps, session replays, and usability best practices. Each recommendation is prioritized and focused on boosting engagement, simplifying user journeys, and increasing conversion rates.‍

Insurance Agency Web Design Services:UI/UX Design for Insurance PlatformsOur insurance web design agency specializes in designing secure, intuitive interfaces that handle policy comparison modules, quote flows, broker portals, and claims dashboards, all grounded in user research, analytics, and our cross-platform expertise.Full-Cycle Insurance Website and Mobile DesignAs a full-service agency, we lead projects from UX strategy and user research through visual design, development support, and launch supervision. We build sites that simplify policy complexity, elevate brand trust, and drive measurable conversions.Conversion Rate Optimization for Insurance SitesCRO isn’t a one-off. We treat your site as a living asset: continually adapting to evolving user expectations, market changes, and business goal updates. We deploy heatmap-driven insights, A/B tests, and UX polish to ensure your site keeps delivering quality leads and sales in long-term perspective.UX Audit for Insurance WebsitesThrough GA4 analytics, session recordings, heatmaps, and heuristic evaluation, we deliver a structured report with a Looker Studio Dashboard and 30-50 prioritized UX hypotheses and a roadmap to enhance user trust, reduce friction, and boost quote completions.

Our Healthcare Website Design Services:Custom Website Designs and Patient Portal DesignsOur medical website design agency creates unique, user-friendly websites to meet your specific business objectives and patient needs. From intuitive navigation to secure patient portals, each solution is designed to build trust and streamline healthcare interactions.Patient Journey & Experience (PX) MappingOur medical web design agency team analyzes the entire patient lifecycle, from appointment booking to post-care follow-up, to identify pain points and reveal interface gaps to find UX/UI solutions that improve user experience and operational efficiency.Data Visualization & Health DashboardsOur healthcare website design services include the creation of dashboards that present complex health data in an easily digestible format for patients, clinicians, or administrators. This includes patient vitals, lab trends, or hospital operational metrics, and so on to deliver clarity at a glance, improving your healthcare website efficiency and communication with patients.Conversion Rate Optimization (CRO) for Patient AcquisitionUsing A/B testing and user behavior analysis, our healthcare website design company optimizes landing pages and key conversion funnels (e.g., “Book an Appointment”) to increase the number of new patients generated from the website.Healthcare mobile app designFrom IoT healthcare apps and fitness trackers to telehealth consultation apps, our healthcare website design agency can help with any of your ideas.

Any business that wants to offer web design services without the overhead of maintaining an in-house team can benefit from white label web design services. This includes marketing agencies, IT companies, business consultants, and even independent entrepreneurs. By partnering with a white label agency, you can expand your service offerings and grow your business more efficiently.

UX/UI process at Turum-burumStage #1: Project analysis from a business perspectiveMVP, new project: We will analyze any project specification to create a new product with no analog in the market. Our team knows how to turn usability into a competitive advantage at the MVP stage to ensure no barriers to entry in the online marketplace.For existing project: We take the time to get a feel for the brand or do mystery shopping to understand the product's tone of voice better, identify service strengths, and communicate them online.Stage #2: UX mappingStage #3: PrototypingStage #4: Creating a style that reflects the brand's identityStage #5: AnimationStage #6: UI guide: smooth transition from design to developmentStage #7: Authorial supervisionWe are responsible for the final look of the project design. It is crucial for us that all UX/UI solutions and ideas are implemented correctly.To ensure this, we supervise the work at all development stages. We work alongside the development team and provide feedback in case of any errors to achieve the desired goals of the project.

Digital product design is the comprehensive process of creating products that solve specific user problems through functionality, usability, and aesthetics. The goal of digital product design is to improve the user's interaction with the digital product, making it intuitive, engaging, and effective in meeting both user needs and business goals.Digital product design involves a deeper understanding of user behavior, technical constraints, and business goals to create products that are not only visually appealing but also functional and user-friendly.

GA4 audit: • Verify whether the data is entered correctly • Ensure the received data is accurately displayed in reports • Check the correctness of event markup • Recommend relevant metrics and reports for your business.Result: A report with identified issues, screenshots, comments, and recommendations for issues illumination.GA4 configuration: • All GA4 audit steps • Fixing issues identified during the analytics audit • Reports configuration based on client requests • Checking the display of custom events and their parameters • Verifying the accuracy of events work in Google Tag Manager (GTM) • Visualizing reports in Looker Studio • Creating event maps • Optional services: we can set up data collection in BigQuery, prepare clear and precise technical specifications for customization by other teams and developersResult: An up-to-date picture of the project's performance and a Dynamic Looker Studio dashboard for tracking key metrics

Accessibility UX Audit is an audit of the accessibility of a website or service according to the WCAG 2.1 guidelines and provides recommendations for removing barriers within your project.The Accessibility UX Audit will help you create a better experience for regular users and people with disabilities, allowing them to utilize your website or service with equal ease. That is a way to take your online business to the next level:📌 Ultimate focus on the individual customer📌 Social responsibility📌 Reduced legal risks📌 Expanded target audience📌 Greater user loyalty📌 Additional competitive advantageLet's start with an accessibility usability audit and increase your conversion!

Validate your idea and refine your go-to-market strategy in just one month . Basic brand identity + UX/UI design + Webflow implementation under one roof.This MVP UX/UI package features:Logo creation, color palette, and typography8-10 page design mockups for both desktop and mobileFast design implementation on the Webflow platformAdditional services available upon request:Visual materials for investor pitchingClickable dynamic prototypes and more

UX/UI Design Process: • Discovery: Understanding Your AI ProductWe start by learning how your product works, who your users are, and what your business goals are. • UX mappingAt this stage, we turn research into a clear UX strategy. • PrototypingNext, we create low-fidelity, high-fidelity prototypes and clickable mockups to show how your product will work. • Artificial Intelligence Interface DesignOnce the direction is clear, we design the main screens and user flows — from AI inputs and outputs to dashboards, chat interfaces, and critical user interactions. Then we define the visual language:Mood boards: explore stylistic options to find the right tone for your product;Homepage concept: typography, colors, icons, and accents;Main user flow design: map out all primary screens, with states, transitions, and CTAs;Secondary screens: after approval, complete the full interface with accounts, blogs, support pages, and more included;Iterations: the process might take a few rounds, but never more than three. • Design Guide & Supervision

Web3 UI UX processStep 1: Web 3 Product analysis and researchStep 2: Creation of new Web3 UX Design solutionsStep 3: Web3 UI Design concept and designsStep 4: Launch and supervision

SaaS Web Design processStep 1: Discovery Stage: Analysis of Your SaaS ProductStep 2: PrototypingStep 3: SaaS UX/UI SolutionsStep 4: SaaS UI Design GuideStep 5: Project Launch and Supervision

As a seasoned UX/UI and CRO agency, Turum-burum has been building conversion-optimized, user-focused interfaces since 2009.‍Whether you're a startup or a growing brand on any e-commerce platform (Shopify, Magento, WooCommerce, etc.), we bring deep industry knowledge and measurable results. From UX audit to prototyping, optimization, and complete redesign, our CBD web design services go beyond visuals: we create business tools that drive trust, sales, and retention, converting visitors into repetitive clients.Trusted by leading online retailers, Turum-burum is not just another CBD web design company — we're the strategic design partner behind the success of top-performing e-commerce web design for CBD online stores.

We are providing Shopify conversion rate optimization services to optimize your customers' purchase decision-making process. Our UX/UI and CRO solutions are rooted in data-driven insights derived from qualitative and quantitative analysis, combined with our 15 years of experience in eCommerce, and Shopify niche.Leveraging this expertise, we can pinpoint user interface flaws and develop a plan to drive conversion growth for your Shopify store.Shopify CRO audit — a conversion rate optimization specialist conducts a thorough analysis, identifies areas that may cause issues for users and provide detailed recommendations on how to address them. In addition, we provide a Looker Studio dashboard.Shopify CRO Boost package — a service that improves the UX/UI of the site gradually according to the recommendations of the CRO audit. We have the capability to design new UX/UI solutions for pages with identified issues and evaluate the outcomes post-implementation.More services:✅ Shopify Conversion rate optimization✅ CRO specialist✅ CRO audit✅ UX audit✅ UI UX audit✅ CRO website✅ CRO landing page

Mobile app UI UX design processStep 1: Discovery phaseStep 2: User journey analysis and information architectureStep 3: UI/UX design strategyStep 4: Concept Development, Raw UX UI Wireframes, and PrototypingStep 5: UX/UI Interface SolutionsStep 6: UX/UI design for remaining screensStep 7: Creating a UI guide and front-end preparationStep 8: SupervisionOther: Additional mobile app UI UX design services for existing applications

We start with a thorough understanding of your business goals and target audience to ensure your project meets user needs. This includes integrating and configuring analytics tools, conducting competitive UX analysis, and benchmarking to identify potential improvements.In the prototyping stage, we design low-fidelity and high-fidelity prototyping as well as interactive prototypes that mimic your Shopify store’s operations and end-user interactions. This step is vital to fine tune your design or at least bring it to a level where it can match the users’ expectations when development starts.We begin by gathering style requirements, preferences, and references. We then design the primary visual style and interface for the main user flow and present our concept to you. Once you approve the final version, we proceed with designing the remaining pages or screens.We provide general guidelines for your Shopify UI design and prepare for the front-end development.We work with your front-end team or partner companies to make sure our design mockups are implemented correctly. Our supervision ensures the final product meets our design and user expectations.

Ecommerce web design services, also called ecommerce website design, is the process of creating a website design for businesses with online selling capabilities. Unique features of ecommerce website design services include building the UX/UI of the site such as product pages, shopping carts, checkout processes, and other key pages of the project.Website design can take anywhere from several weeks to several months, depending on the complexity of the project and if it’s created from the scratch or redesign. However, the creation of a large online store can take from a few months to six months or more, depending on the volume of goods, functional requirements, integrations with payment systems, and other factors.

What is included in product detail page optimization services:01 General business analysis and market research of your project02 Analyzing GA4 data and setting up tools for user behavior measurement03 Expert evaluation of the main user flow from product page to shopping cart by UX designer04 Assessment of user behavior metrics of the user flow starting from the product page (heatmaps, scroll maps, website visors, etc.)05 Creating hypotheses and detailed recommendations for product page06 Creating new design mockups for product page for desktop and mobile07 CRO specialist support and consultations during the implementation phase08 Measuring main KPIs after implementation

What a CRO Audit is.A comprehensive CRO audit (Usability Audit) is a deep analysis of user behavior on your website, based on data that helps identify opportunities to increase conversion rates. It includes: - express business analysis: competitors, target audience, industry analysis; - expert evaluation of your website by a UX designer; - advanced GA4 metrics review and GTM events set up; - assessment of user behavior using heatmaps, scroll maps, website video recordings, etc (Clarity, Hotjar, etc.); - user flow research, - content quality analysis. What will you get as a result of the comprehensive UX audit1. Your detailed plan on conversion growthDelivered on Google Sheets report includes the following: 30-50 hypotheses with screenshots of the fallacy areas.  Detailed recommendations for each potential improvement with references. An expert evaluation on how each point is crucial on a potential growth.  Proven track of audit findings supported by analytics, screen recordings of users activities, heat maps, and survey results. Report Example: https://docs.google.com/spreadsheets/d/158F7b5TSVg_aPi4hL_9-wO-eL2QYI6zrT08IGosQSws/edit?usp=sharing Presentation with hypotheses and video with their explanation Example of the presentation: https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/65858cc4229f5a06844c95b3_UX_audit_presentation_compressed.pdf Looker Studio Dashboard visualization Dynamic report example in PDF:https://cdn.prod.website-files.com/6497ff3f317dff414b12bb61/6577041b929c6527247c23ab_Looker_Studio_Dashboard_Example.png

We not only just follow conversion rate optimization best practices, but also seek the best data-driven UX/UI solutions to increase website conversion rates.Evolutionary Site Redesign (ESR) is a strategy of continuous UX/UI improvements based on 15+ years of experience in eCommerce with the intent to increase conversion rates and enhance other KPIs.