UX Case Study And UX Audit
From $1,498
|
2 weeks
Introduction: Identifying the Problem and Objectives
Begin by defining the scope of the project or product:
Case Study Angle: Introduce the problem you aim to solve and the goals of the design project. For example, creating a seamless onboarding process for a mobile app.
Audit Angle: Highlight the areas of concern identified in the current product, such as high drop-off rates or user complaints about navigation.
User Research & Insights
A shared foundation for both cases lies in understanding user needs:
Case Study: Conduct primary research, such as user interviews and surveys, to build personas and understand pain points.
Audit: Supplement with secondary research, such as analytics review and user feedback, to pinpoint existing issues.
Key Deliverables:
User personas.
Empathy maps.
Problem statements derived from data.
Analyzing the User Journey
Case Study: Map out the ideal user journey for the new solution, focusing on the steps required to meet user goals.
Audit: Evaluate the existing user journey, identifying friction points and suggesting improvements.
Deliverable:
A visual representation of the before and after user journey to highlight enhancements.
Ideation & Design
Case Study: Develop wireframes and prototypes based on your research. Utilize brainstorming sessions to create innovative design solutions.
Audit: Redesign specific components of the existing product, such as streamlining forms or improving navigation systems, while maintaining brand consistency.
Deliverable:
Low- and high-fidelity prototypes for both new and improved designs, showcasing the thought process behind every decision.
Heuristic Evaluation & Usability Testing
Case Study: Validate new prototypes with real users to ensure usability, accessibility, and satisfaction.
Audit: Conduct a heuristic evaluation of the current product, identifying issues like poor feedback mechanisms, inconsistent UI elements, or accessibility barriers.
Deliverable:
A report documenting test results, findings, and prioritized recommendations.
Implementation & Results
Case Study: Highlight the final design, its implementation, and measurable outcomes (e.g., increased user engagement or improved task completion rates).
Audit: Provide a comparison of metrics before and after improvements to showcase the impact of changes.
Deliverable:
A results-driven narrative supported by quantitative data.
Conclusion: Reflect and Plan for the Future
Wrap up by reflecting on the successes and challenges of the process.
Case Study: Discuss lessons learned and potential next steps for further innovation.
Audit: Suggest an ongoing optimization plan and opportunities for future UX enhancements.
Outcome:
A holistic document demonstrating your ability to solve design problems creatively while improving existing systems systematically.
This blended approach provides a well-rounded showcase of your skills in user-centered design, usability analysis, and problem-solving. It ensures a deeper understanding of user needs while delivering impactful results.
